Display and Design Ideas - May 2009 - (Page 30)

Energy boost Marks and Spencer debuts an energyefﬁcient lighting program By Vilma Barr, New York Editor Photos: Dave Thrower, Redshift Photography, Milton Keynes, U.K. 30 | Right Light he new 70,000-sq.-ft. Marks and Spencer (M&S) store in the Silverburn Shopping Centre, Pollock, Glasgow, U.K., is the fourth largest in the 885-store international chain. London-based M&S, founded in 1884 and the United Kingdom’s largest clothing retailer, is also a purveyor of food, wine, housewares, furniture and technology products. Recently, when M&S decided to encourage its environmental sustainability program, the store’s shell was already 75 percent complete. So the architects at London-based 3D Reid and the lighting designers at Hertfordshire, U.K.-based LAPD Consultants had to quickly reposition their ideas for the store. T “Our ﬁrm’s role was to reduce the lighting levels while maintaining the image of a high street store and the public perception of what a Marks and Spencer store should be,” says Steve Dean, director at LAPD, which has served as M&S’s green lighting consultants for the past ﬁve years. The lighting solution for the Silverburn store was based on the geometric rhythm created by alternating ﬁxtures containing ﬂuorescent lamps and spot lights, and a system of ﬂuorescent-lit overhead sculptural Barrisol elements. “The ecoﬁt-out of Silverburn is the ﬁrst new-build project that is part of M&S’s ﬁve-year plan,” Dean explains. The plan’s main objectives are for M&S to become carbon neutral and to extend sustainable sourcing. Dean notes that energy requirements and emissions at M&S Silverburn have been reduced through lowered ambient lighting levels, from 98 footcandles to 78 footcandles. Energy-efﬁcient lighting systems include daylight sensors, as well as a combined heat and power system. “Lamp wattage in the accent ﬁttings was reduced from the typical 70-watt to 35-watt CDM-T lamps (ceramic discharge metal halide with single-end attachment) without loss of visual emphasis,” Dean says. “The overall lighting load dropped 15 percent.” Ian Kerr, director of 3D Reid, explains that the lighting runs are designed to sit between the ceiling raft layout. “They provide both ambient light to the sales ﬂoor, and speciﬁc adjustable spot lighting to merchandise and displays,” he observes. LAPD designed suspended ﬁttings that are ﬁxed to the underside of the rafts. Dashed lines produced by alternating spots and ﬂuorescent tubes run horizontally across the store. Between the ﬂuorescents are Concord Torus CDM-T narrow beam spotlights to accent the merchandise, hung 11 1/2 ft. from the ﬂoor level. The rooﬂine is 5 ft. above. Overhead, light boxes formed of Barrisol containing 6,000˚K T5 ﬂuorescent lamps are used at the entrance, above vertical circulation areas and as a major feature in the lingerie department. “They function as backlit light boxes,” Dean says. A double skin of Barrisol, placed 2 in. apart, creates the overhead elements. “The look we wanted to achieve and did create is that of a white block of ice,” Dean explains. A post-occupancy survey will provide data on the performance of Silverburn’s systems to apply to future M&S store openings. To e-mail this article, visit www.ddimagazine.com/magazine. | May 2009 www.ddimagazine.com http://www.ddimagazine.com/magazine http://www.ddimagazine.com

Table of Contents for the Digital Edition of Display and Design Ideas - May 2009

Display and Design Ideas - May 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Convenience/Drug
Michaels
Shopping Malls
Right Light
In-Store Technology
Product Spotlight
GlobalShop Coverage
Trends
Booth Winners
Conference Sessions
Products
Calendar
Advertisers
Classifieds
Shopping with Paco

Display and Design Ideas - May 2009