Display and Design Ideas - May 2009 - (Page 34)

34 | Product Spotlight Fixtures A little pizzazz One-of-a-kind ﬁ xtures differentiate store environments across the globe By Jessie Bove, Managing Editor hether incorporated into an existing space as part of a refurbishment or integrated into a completely new prototype, ﬁxtures play an integral role in shaping retail design. Some ﬁxtures can ﬁt seamlessly into the design layout, with subtle tweaking to accommodate stock here and there. Other ﬁxtures can breathe new life into stale store environments, completely altering the mood and refreshing the brand image without the need for an entire design overhaul. And then there are the ﬁxtures that have such a dramatic effect—a true “wow” factor—that they literally stop shoppers in their tracks. Be it wildly bold color, cleverly shifting shapes or jaw-dropping recreations, unique ﬁxtures add a much-needed boost and sense of drama to the store environment that helps retailers differentiate themselves in today’s highly competitive marketplace, where sameness is too often the case. W Photo: Courtesy of SAKO Architects Created by SAKO Architects, the design of eiﬁni, a women’s apparel boutique in Chengdu, China, is dominated by dramatic, creative ﬁxturing fashioned from an 825-ft.-long pipe that twists about the store. Photo: Ben Rahn | May 2009 Photo: Kwang Ook Kim Creating a panoramic, sculpted layout with an art-gallery atmosphere, vibrant oceanic-blue display tables showcase fashion-forward merchandise in the Contemporary zone of the new Men’s World lower concourse—designed by burdiﬁlek—at the Brown Thomas store in Dublin, Ireland. “This custom ﬁxture was conceived by playing with different geometric forms; examining how various forms interact and the interesting space created between them,” says Diego Burdi, burdiﬁlek’s creative partner. “We then chose a color for the ﬁxture that would be unique to Brown Thomas—creating a point of memory and a signature for the space.” Designed by FRCH Design Worldwide, each ﬂoor of the Lotte Centum City Department Store in Pusan, South Korea, features intriguing interpretations of moments in nature, such as this creative tree ﬁxture that seemingly sprouts forth out of the ﬂoor. www.ddimagazine.com http://www.ddimagazine.com

Table of Contents for the Digital Edition of Display and Design Ideas - May 2009

Display and Design Ideas - May 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Convenience/Drug
Michaels
Shopping Malls
Right Light
In-Store Technology
Product Spotlight
GlobalShop Coverage
Trends
Booth Winners
Conference Sessions
Products
Calendar
Advertisers
Classifieds
Shopping with Paco

Display and Design Ideas - May 2009