Display & Design Ideas - July 2009 - (Page 16)

16 | Design Snapshot Northern exposure The North Face explores its sustainable side in its Boise, Idaho, store By Alison Embrey Medina, Executive Editor Photos: Laszlo Regos Photography, Berkley, Mich. H oused on two floors of a three-story landmark building constructed in the early 1890s, The North Face’s new Boise, Idaho, flagship is at the forefront of the company’s commitment to sustainability. During demolition and restoration of the 7,758-sq.-ft. space, every effort was made to recycle and reuse organic materials chosen for optimum energy use and air-quality rating. Working toward the goal of LEED Gold certification through the U.S. Green Building Council, Southfield, Mich.-based JGA set out to design the space with green materials in mind. The fixtures are made of Plyboo, a bamboo plywood that complies with the California Air Resource Board’s (CARB) regulations for composite panels; the wood used in feature walls is recyclable, certified as grown and harvested using sustainable forestry guidelines; and the cashwrap and backwrap are built from SkyBlend, a wood particleboard material manufactured without any added formaldehyde and made of 100 percent preconsumer recycled wood fiber. Flooring consists of hardwood timber harvested from sustainable forestry, recycled vinyl in the back areas and carpeting featuring a hybrid yarn system and renewable fiber from corn starch. All paints used in the store are acrylic, low-odor and low-VOC (volatile organic compound). A large-scale graphic spans the wall of the staircase connecting the two floors and is a standout of the space. The graphic, taken from a trek sponsored by The North Face, not only has evergreen appeal, but actually features company team members and further creates a platform of authenticity, connecting the athlete and the equipment, says Ken Nisch, chairman of JGA. “Bringing the sense of the outdoors into the interior, creating a visual connection between the first floor and second floor, and an exploration and adventure of sorts for the store’s visitors, seemed an appropriate focal element for The North Face,” he says of the graphic element. “The [viewpoint] rises as the visitor ascends the stairway and puts the customer with the athletes, seeing the world from their perspective.” www.ddimagazine.com | July 2009 Number 21 at www.ddimagazine.com/readerservice http://www.ddimagazine.com/readerservice http://www.ddimagazine.com

Table of Contents for the Digital Edition of Display & Design Ideas - July 2009

Display & Design Ideas - July 2009
Contents
From the Editor
Newsworthy
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus
Cover Story
Visual Moments
Fixture Leaders 2009
Introduction
Listing
Company Index
Right Light
In-Store Technology
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco

Display & Design Ideas - July 2009