DDi - October 2009 - (Page 12)

12 | Consumer Insights Social networking wave A report by the Pew Research Center for the People & the Press found that “nearly all of the recent growth in social networking has come among older people.” The report, analyzing survey data gathered at the end of March and through much of April, shows 43 percent of 30- to 39-year-olds saying they use socialnetworking sites—about twice the proportion (21 percent) who said so in a December 2007 survey. The increase has been proportionally even steeper among 40- to 49-year-olds (from 11 percent then to 29 percent now) and 50- to 64-year-olds (from 6 percent to 16 percent). The current ﬁgure is highest, at 70 percent, among 18- to 29-year-olds. But that’s nearly unchanged from the December 2007 poll, when 67 percent of respondents in that age bracket said they use such sites. —Adweek Mobile phone shopping young adults and men, according to a via their mobile phones, particularly ing up to the idea of buying things Americans are gradually warm- active for the mobile credit card security ﬁrm Billing new study conducted by Harris Inter- Cosmetics trends According to the results of a survey that polled more than 1,500 women on their beauty shopping habits, almost half (48 percent) of the respondents said that when shopping for cosmetics, price was the most important factor to them. That was followed by selection (33 percent), being able to try it (13 percent) and service (6 percent). When asked where they shopped for cosmetics, 69 percent of respondents said drugstores, with only 16 percent who said department stores, followed by 11 percent other and 4 percent food stores. Compared to the same survey conducted in 2008, shopping by price increased by 17 percent, and shopping at drugstores increased by almost 5 percent. —Cosmetic Promotions Inc. Revolution. Close to half of respondents (45 percent) said they think that shopping via cell phones is “somewhat safe,” while 26 percent feel that mobile shopping is completely safe. Fewer than half of those surveyed their cell phones, even if safety was not an issue. (46 percent) said they would be willing to shop using —Brandweek More than 50 percent of retailers cite “saving money” as the top reason for pursuing energymanagement practices. —“The Great Green Way” study | October 2009 www.ddimagazine.com http://www.ddimagazine.com

Table of Contents for the Digital Edition of DDi - October 2009

DDi - October 2009
Table of Contents
From the Editor
Newsworthy
Consumer Insights
Quick Tips
Greentailing
Editor’s Choice
Design Snapshot
Green Super Section
Eco Shoppe
Hannaford Bros.
Channel Focus: Hospitality
Green Depot
Right Light
How to Pass the LEED AP Exam
Green Products
In-Store Technology
Product Spotlight: Color & Materials
Calendar
Advertisers
Classifieds
Think Tank

DDi - October 2009