DDi - March 2011 - (Page 32)
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Foodie paradise
Canadian grocer Longo’s pulls out all the stops at its latest Toronto flagship
oronto’s Maple Leaf Square was an urban development years in the making. At the heart of it all is Air Canada Centre, a huge sports and entertainment complex, but the Square is really a one-stop shop complete with offices, condos, restaurants and a boutique hotel, all covering nearly 17 miles of an underground network of shopping. Given Maple Leaf Square’s whole-lifestyle approach and its appeal to tourists, Longo Brothers Fruit Markets Inc.’s new 48,000-sq.-ft. flagship
T
supermarket—featuring all of the usual staples plus numerous gourmet touches—fits right in. Store highlights include a cornucopia of fresh grab-andgo items, a beer and wine bar, and a chocolatier. To make the store come to life, Longo’s once again turned to Toronto-based Watt International Inc., which has been its agency of record for the past 12 years. “We applied all of our store design decisions against our ‘brand filter,’ and the end result is a retail experience that moves customer impressions of our business in the right direction,”
Top: An 18-ft.-high column is cleverly disguised as a giant chocolate bar. Bottom: The store’s graphics tell a unique story, and even extend to the elevators.
Opposite page: The new Longo’s at Maple Leaf Square features full-color graphics that assist in wayfinding.
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March 2011
Number 19 at www.ddionline.com/readerservice
By Erin M. Loewe
http://www.ddionline.com/readerservice
Table of Contents for the Digital Edition of DDi - March 2011
DDi - March 2011
Contents
From the Editor
Newsworthy
Shopper Insights
Greentailing
Editor's Choice
Design Snapshot: Kusmi
Design Snapshot: Avril
Channel Focus: Toy Store
Longo’s
Brown Thomas
11 Retail Trends for 2011
Bloomingdale’s
The Exchange
Lola
White Castle
Design Leaders 2011
GlobalShop
Show Coverage
Right Light
In-Store Technology
Product Spotlight
Classifieds
Calendar
Advertisers
Shopping With Paco
DDi - March 2011
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