DDi - June 2011 - (Page 48)
48 | Right Light
Mood lighting
Philipp Plein’s Vienna flagship reinforces cool interiors with an LED-only lighting scheme
By Mark Faithfull
hen internationally renowned designer Philipp Plein decided to create a flagship outlet, he was adamant that the store should make the same design statement as his high-fashion wares. Plein, who set up his business initially as a furniture designer in 1998 before branching out into jewelry and fashion, opened his first store in Monte Carlo in 2009, but last year he accelerated the concept of establishing boutiques in strategic European locations. So followed stores in Kitzbühel, Germany; SaintTropez and Cannes, France; Moscow; and, most recently, in Forte dei Marmi, with a 500-sq.-ft. store in the glamorous coastal area of Versilia in Tuscany, Italy. All of the store concepts have embraced Plein’s luxurious approach based on a rock-and-roll style, but it is at the company’s Vienna flagship at the Bauernmarkt in Austria where his ideas for an environmental embodiment of his brand has been most extensively realized. The two-story, 1,000-sq.-ft. Vienna shop has
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June 2011
Table of Contents for the Digital Edition of DDi - June 2011
DDi - June 2011
Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
ASICS Amsterdam
Behind the Scenes: Macy’s Flower Show
Shopping Marketing & Consumer Insights Section
Focus on the Shopper
Shopper Marketing Roundtable
POP Products
Right Light
In-Store Technology
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco
DDi - June 2011
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