DDi - June 2011 - (Page 50)

50 | In-Store Technology F ocus groups bear out what most women dread—stepping into a dressing room to try on garments, especially jeans. Given the jaw-dropping range of wash and weight, not to mention fit and style, many women are actually dissuaded from investigating new jeans styles or makers. These gals end up buying the same brands and sizes over and over, even though their body shape has changed with time. That’s all in the past at suburban Philadelphia’s King of Prussia Mall for thousands of customers seeking jeans and dozens of retailers who sell them. In September 2010, MyBestFit, a 10-ft.by-10-ft. “kiosk” (a cylindrical, enclosed booth) debuted on the mall’s upper level. jean·e·ol·o·gy: Finding the best-fitting jeans in less time with less trauma “Everyone knows there is no apparel sizing standard, and many people have three to five different sizes in their closet—and more if their weight fluctuates,” explains Tanya Shaw, CEO of Unique Solutions Designs Ltd., the Halifax, Nova Scotia-based owner of MyBestFit. Unique Solutions was originally founded to provide custom sewing patterns tailored to fit customers’ individual measurements, but has been working with 3-D body imaging and data capture for more than a decade. Unique acquired Intellifit in 2009 and set about to improve the sizing scanning system. The company then created proprietary software to refine the technology’s ability to obtain accurate sizing information and satisfactorily match ready-to-wear clothing to an individual’s unique body shape. Through body scans using low-frequency radio waves, MyBestFit measures thousands of points on a fully clothed customer in about 10 seconds and presents her with a bar-code receipt. After scanning the bar code at a nearby computer station, the shopper receives a printed list of jeans—called a Personalized Shopping Guide report—matched to her exact measurements. The customized list features a recommendation of jeans that will best flatter her body shape based on brand, style, price or retailer. MyBestFit is also sizing casual pants, and plans to add other categories. And the best part? The whole process is free. As of press time, MyBestFit had scanned 14,000 customers since its launch at King of Prussia, which is also the company’s first site. www.ddionline.com The perfect fit MyBestFit kiosk debuts at Philadelphia’s King of Prussia Mall By Janet Groeber | June 2011 The MyBestFit kiosk scans thousands of points on a fully clothed customer. Photos: Nick Pompei, Warrington, Pa. http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - June 2011

DDi - June 2011
Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
ASICS Amsterdam
Behind the Scenes: Macy’s Flower Show
Shopping Marketing & Consumer Insights Section
Focus on the Shopper
Shopper Marketing Roundtable
POP Products
Right Light
In-Store Technology
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco

DDi - June 2011

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