DDi - August 2011 - (Page 12)

12 | Newsworthy | Headlining Sherwin-Williams forecasts color trends for 2012 S herwin-Williams recently released its 2012 colormix, a forecast for next year’s color trends. Inspired by color-washing, ombré dyeing techniques and the sustainable environment, the color groupings explore the earthy origins of primary palettes. “Colors that are analogous, or adjacent on the color wheel, are a dominant trend,” says Jackie Jordan, director of color marketing for SherwinWilliams. “We discover a fresh array of combinations within color families—be it fiery reds, watery blues, grassy greens or organic neutrals.” Each color group’s nature-based origins are apparent in the various shades shown in the chart at right. The Red spectrum includes shades from deep fuchsias to delicate pinks. The colors are reminiscent of sunsets, fire and the earth’s molten core, and are meant to be bold and memorable. Juxtaposed against the fierce reds, the soothing Blue palette is meant to reflect functional material. Drawing color inspiration from dark indigo to light blue skies, these hues pay homage to everyday resources such as faded blue jeans and shimmering, clean water surfaces. Lush, earthy shades characterize the Greens. Shirking yellow-tinged greens used in previous years, the 2012 greens highlight the depths of the sea and forest, natural textures and plant life. Colors, such as “Cocoon,” “Tidewater” and “Basil,” were plucked straight out of nature for a color scheme honoring a sustainable lifestyle. Hues found in grain, weathered wood, pebbles and clay determined the Neutrals color scheme, where highlighted gold tones embody the sun and soft metals for a warmer feel. This subtle palette is understated yet refined. It combines warm gray colors and natural tones to create colors such as “Bosc Pear” and “Relic Bronze.” The colormix 2012 contains 40 different shades of Reds, Blues, Greens and Neutrals. “Just hone in on a color you love and the ideal, natural complement will be right nearby,” Jordan says. —CaITLIN SHERIDaN Photo: Courtesy of Sherwin-Williams GlobalShop unveils new logo n anticipation of its 20th anniversary and show next year in Las Vegas, GlobalShop, the largest annual tradeshow for the store Sponsored by: design, visual merchandising and in-store marketing industries, has unveiled a new logo to better reflect its past and its future. “as we celebrate GlobalShop’s 20th anniversary in 2012, we are commemorating the occasion with a new show logo that blends elements of the old and the new—recognizing I GlobalShop2012 For more retail industry news, visit www.ddionline.com/breakingnews. GlobalShop’s roots, which date back to 1993, and looking forward to an exciting future,” says Tim Fearney, show director, GlobalShop. “The typeface pays homage to a classic GlobalShop logo that many in the industry might recognize. and the globe icon reflects the show’s core mission of connecting retail professionals from across the world, by bringing them together each year for three days of innovation, inspiration and insights. We hope that you will be able to join us in celebrating 20 fantastic years, Feb. 29-March 2, 2012, in Las Vegas.” GlobalShop 2012 will be held at the Sands Expo & Convention Center in Las Vegas. For more information, visit www.globalshop.org. —aLISON EMBREY MEDINa, EXECUTIVE EDITOR | August 2011 www.ddionline.com http://www.globalshop.org http://www.globalshop.org http://www.ddionline.com/breakingnews http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - August 2011

DDi - August 2011
Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Channel Focus: Green
Express
Visual Trends
Big-impact visualShopping with Paco
Store Windows Showcase
Visual Products
Right Light
In-Store Technology
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco

DDi - August 2011