DDi - June 2012 - (Page 10)

10 | From the Show Director GlobalShop2013 Sponsored by: April 16-18, 2013 McCormick Place, Chicago www.globalshop.org GlobalShop 2013 Creativity at GlobalShop 1145 Sanctuary Pkwy., Ste. 355 Alpharetta, GA 30009-4772 Ph: (770) 291-5400 Fax: (770) 569-5105 GLOBALSHOP SHOW DIRECTOR | Tim Fearney (770) 291-5421 tim.fearney@nielsen.com SEnIOR ACCOunT ExECuTIvE | Roarke Dowd (770) 291-5428 roarke.dowd@nielsen.com SEnIOR ACCOunT ExECuTIvE | David Muirhead (770) 291-5432 david.muirhead@nielsen.com ACCOunT ExECuTIvE | Dreama McDaniel (770) 291-5420 dreama.mcdaniel@nielsen.com MARKETInG MAnAGER | Brent Harrison (770) 291-5512 brent.harrison@nielsen.com COnFEREnCE MAnAGER | Toni Ward (770) 291-5441 antoinette.ward@nielsen.com SEnIOR OPERATIOnS MAnAGER | Derrick Nelloms (770) 291-5452 derrick.nelloms@nielsen.com SEnIOR vICE PRESIDEnT | Joe Randall Contact us: R etail is a creative industry by necessity. Today’s shoppers are empowered by virtually unlimited choices in what they buy, where they buy and from whom they buy. They have a choice of whether to buy at a bricks-and-mortar store or to make purchases using the mobile device in their pocket. While shoppers don’t necessarily need to be compelled to buy—we live in a consumer society after all—they do need to be compelled to buy one thing over another. It’s retail Darwinism. A honeybee can get its pollen from an endless supply of flowers, but it chooses the ones it finds most attractive. Those flowers then prosper, because they are being pollinated. Shoppers are much the same—they are looking for great products, but so much more goes into the buying decision. The look, feel and atmosphere of the retail environment help compel the buyer. It’s survival of the fittest; the stores that are most successful in attracting buyers win. Ultimately, that all boils down to creativity and execution. Retail might be the most creative of all industries, because the plethora of choices tends to cast the stagnant aside. Brands and retailers must constantly reinvent themselves to survive, whether it’s creating the season’s new styles or constructing a new environment in which to present them. We’ve all seen retailers that seemed bound to the past eventually relegated there. Creativity abounds at GlobalShop, because the show is a reflection of the industry it serves. It’s a gathering that brings together creative professionals on a scale that is rarely matched by other events or venues. The retailers and brand marketers attending GlobalShop are looking for inspiration, and find it in the educational sessions, on the tradeshow floor and by connecting with each other. GlobalShop’s aisles are filled with creative professionals whose imaginations conjure the retail of tomorrow. What retail inventions are resulting from the show just past? What inspirations from GlobalShop will we see displayed on tomorrow’s sales floors? It will be exciting to find out! A Division of Nielsen PRESIDEnT, nIELSEn ExPOSITIOnS | David Loechner SEnIOR vICE PRESIDEnT, HuMAn RESOuRCES | Michael Alicea SEnIOR vICE PRESIDEnT, BuSInESS DEvELOPMEnT | Darrell Denny vICE PRESIDEnT, FInAnCE | Denise Bashem Tim Fearney GlobalShop Show Director tim.fearney@nielsen.com vICE PRESIDEnT, OPERATIOnS | Lori Jenks vICE PRESIDEnT, DIGITAL | Teresa Reilly vICE PRESIDEnT, MAnuFACTuRInG & MARKETInG SERvICES | Joanne Wheatley www.ddionline.com | June 2012 http://www.globalshop.org http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - June 2012

DDi - June 2012
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Behind the Scenes: Anthropologie windows
Creativity Pin-Up
Channel Focus: Lifestyle Store
Right Light
Calendar
Advertisers
Classifieds
Shopping with Paco

DDi - June 2012