DDi - June 2012 - (Page 24)
24 |
It takes a
An exclusive behind-the-scenes look at Anthropologie’s Earth Day windows
Village
An individual can have a great idea—a team can make that idea even better. Being able to brainstorm, chat, sketch, challenge and partner together makes the team in Rock Center thrive. They are constantly pushing each other, making their creative ventures better and better.
T
he powerhouse visual team behind Anthropologie is known for its uncanny knack for transforming the ordinary into extraordinary in both its windows and in-store visual displays. Whether turning straws into icicles or bottlecaps and lightbulbs into elements of the sea, the brand’s visual creativity is unmatched and undisputed. In this exclusive behind-the-scenes look at Anthropologie’s Earth Day windows, DDI takes you on a tour as we follow the creation of Anthropologie’s Rockefeller Center store windows in New York. The store’s 10 full-time visual team members crafted an undersea world, which will be on display until mid-June. On the following pages, explore the team’s amazing journey from start to finish, and glean inspiration from Erika Sorgule, display director at Anthropologie, who shares her thoughts along the way. Special thanks to photographer Philip Mauro, who followed the visual team and captured these amazing moments along the way.
—JESSIE DOWD, SENIOR EDITOR
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June 2012
Photos: Philip Mauro, New York
Table of Contents for the Digital Edition of DDi - June 2012
DDi - June 2012
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Behind the Scenes: Anthropologie windows
Creativity Pin-Up
Channel Focus: Lifestyle Store
Right Light
Calendar
Advertisers
Classifieds
Shopping with Paco
DDi - June 2012
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