DDi - August 2012 - (Page 36)
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Photos: Philip Mauro
Coffee in hand (it’s early!), students get a quick brie ng from the Saks team, then promptly begin unloading the mystery materials off the delivery truck parked outside.
DI Magazine hosted its first-ever Student Window Challenge, presented in cooperation with Saks Fifth Avenue, on June 7 in New York. The inaugural design competition brought together 12 visual merchandising students (grouped in two-person teams) from the Fashion Institute of Technology (FIT) to compete in a daylong challenge inside Saks Fifth Avenue’s 49th Street windows at the Fifth Avenue flagship store. Students gathered early in the morning for a briefing with the Saks visual team members, and then took to unloading the truck that was packed with never-beforeseen materials (donated by event sponsors Architectural Systems, Centiva, Fusion, Lifestyle/Trimco, Mondo Mannequins, Seven Continents and Van Stry) to begin their designs. Follow the competition from start to finish with this photo tour of the day’s events, and see the winning design at the end. Many thanks to the visual team from Saks Fifth Avenue, led by Senior Vice President Harry Cunningham, for being such gracious (and organized!) hosts. DDI could not be more proud of these up-andcoming student designers, and we think you’d agree. This is the future of retail design.
Student teams: Window 1: Lani Gedeon & Michael Johnston Window 2: Thiago Ferreira & Daniela Maldonado Window 3: Tina Kim & Ji Hye Shin Window 4: Phoebe King & Samiel Laury Window 5: Sean Madden & Emma Pawlukojc Window 6: Stephanie Denier & Emily Hervan Many thanks to our event sponsors:
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August 2012
Table of Contents for the Digital Edition of DDi - August 2012
DDi - August 2012
Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Harry Potter
Total Wine & More
Visual Super Section
DDI Student Window Challenge
Store Windows Showcase
Visual Products
Right Light
In-Store Technology
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco
DDi - August 2012
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