DDi - January 2013 - (Page 10)

10 | From the Show Director GlobalShop2013 What’s so global about GlobalShop? hat’s so global about GlobalShop? That’s a great question and one I’ve heard a few times. After all, if you’re going to call the show GlobalShop, shouldn’t it have an international flavor? We think so! The Trade Show News Network (TSNN) recently named GlobalShop the fastest-growing tradeshow across all industries by attendance. A big reason for that is the effort we’ve put in to growing our international audience. Some might not realize that GlobalShop already has a large and growing international component. In 2012, 22 percent of our qualified GlobalShop attendees were from outside of the United States. They came from 48 countries—from Argentina to Venezuela, and as far away as New Zealand and South Africa (and as close as our neighbors in Canada and Mexico). There were representatives from every continent, with the exception of Antarctica. We’re confident we’ll remedy that as retail gets a better foothold at the South Pole. Sixteen percent of exhibiting companies already confirmed for 2013 are from outside the United States, with 13 countries represented. Canada and China are bringing the largest contingents, but there is good representation from Europe as well. The world has become more international, and retail certainly reflects that. So too does retail’s premier exposition—GlobalShop. Addressing international markets is very important to us, because we know that is where much of the opportunity lies. We’re committed to making sure that we’re providing compelling reasons for international attendees to visit GlobalShop and for international suppliers to exhibit. In 2012, we launched our first Spanish-language sessions at GlobalShop. These were wellattended and received very good reviews. Our colleague Rick Parra from Nielsen Latin America led a session on retail trends in Latin America, and Daniel Montaño from Little presented on branding. Because of these successes, we’re going to be featuring more Spanish-language sessions in 2013, and will market to Latin American retailers to let them know what we have to offer. Brazil is a tremendous growth market for retail, and we’ll be addressing this in 2013 with Portuguese-language sessions at GlobalShop. We currently are working with various associations, retailers and design firms in Brazil to round out our offerings and attract retail designers and brand marketers from Brazil to attend the show. We’re excited about our progress and the opportunity. With 22 percent of our attendees, 16 percent of our exhibitors, Spanish and Portuguese conference sessions, and significant outreach to international communities all part of our program, GlobalShop is well on its way to truly becoming a global show. We hope to see you there to be a part of it! Sponsored by: April 16-18, 2013 McCormick Place, Chicago www.globalshop.org GlobalShop 2013 W 1145 Sanctuary Pkwy., Ste. 355 Alpharetta, GA 30009-4772 Ph: (770) 291-5400 Fax: (770) 569-5105 GLOBALSHOP SHOW DIRECTOR | Tim Fearney (770) 291-5421 tim.fearney@nielsen.com SEnIOR ACCOunT ExECuTIvE | Roarke Dowd (770) 291-5428 roarke.dowd@nielsen.com SEnIOR ACCOunT ExECuTIvE | David Muirhead (770) 291-5432 david.muirhead@nielsen.com ACCOunT ExECuTIvE | Dreama McDaniel (770) 291-5420 dreama.mcdaniel@nielsen.com MARKETInG MAnAGER | Brent Harrison (770) 291-5512 brent.harrison@nielsen.com COnFEREnCE MAnAGER | Toni Ward (770) 291-5441 antoinette.ward@nielsen.com SEnIOR OPERATIOnS MAnAGER | Derrick Nelloms (770) 291-5452 derrick.nelloms@nielsen.com SEnIOR vICE PRESIDEnT | Joe Randall Contact us: A Division of Nielsen PRESIDEnT, nIELSEn ExPOSITIOnS | David Loechner SEnIOR vICE PRESIDEnT, HuMAn RESOuRCES | Michael Alicea SEnIOR vICE PRESIDEnT, BuSInESS DEvELOPMEnT | Darrell Denny vICE PRESIDEnT, FInAnCE | Denise Bashem vICE PRESIDEnT, OPERATIOnS | Lori Jenks Tim Fearney GlobalShop Show Director tim.fearney@nielsen.com vICE PRESIDEnT, DIGITAL | Teresa Reilly vICE PRESIDEnT, MAnuFACTuRInG & MARKETInG SERvICES | Joanne Wheatley www.ddionline.com | January 2013 http://www.globalshop.org http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - January 2013

DDi - January 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Penalty
Great Dane Furniture
International Perspectives
ColorPlus
Right Light
In-Store Technology
Retail Design Collective
Product Spotlight
Calendar
Advertisers
Classifieds
Shopping with Paco

DDi - January 2013