52 |
EXPERIENCE
MAKERS
E
xperience” is a word that continues to pop up in
any conversation surrounding the current bricksand-mortar retail store. In today’s marketplace of
smartphones, price-checking apps, showrooming
and Amazon, how is a traditional retailer to survive? The
answer is by creating an unreplicable experience inside the
walls of the store. Let’s take a look at how some retailers
are doing just that.
REI, New York
8 ways retailers are creating EXPERIENCE
for their customers
By Alison Embrey Medina, Executive Editor
|
April/May 2013
Table of Contents for the Digital Edition of DDi - April/May 2013