Progressive Grocer - August/September 2009 - (Page 94)

ADVERTISEMENT EXECUTIVE VIEWPOINTS Personal Care Q&A with Michele Adami, ECRM's Vice President of Healthcare ECRM'S PERSONAL CARE, ORAL AND BABY EPPS EVENT - AUG. 23-26, 2009 IN TAMPA, FL. Q: Who is ECRM /what do you do? A: ECRM has held over 450 category spe® Michele Adami, Vice President of Health Care, ECRM ECRM'S SNACK, BEVERAGE AND GROCERY EPPS event will take place September 20-23, 2009 in Dallas, Texas. For more information on this show or other ECRM grocery related shows, please contact Ed Reilly at 508-533-3725 or ereilly@ecrm.marketgate.com. cific events since 1994 in the areas of grocery, health and beauty care, pharmacy, general merchandise and packaging. ECRM unites buyers and suppliers together in one-on-one meetings, called EPPS® (Efficient Program Planning Sessions). Meetings are pre-scheduled in twenty minute time slots to offer a time efficient way for both parties to make a connection. Thousands of retailers and manufacturers worldwide have attended ECRM’s events through the years. ECRM also provides advanced technology, known as MarketGate™ Application Suite. MarketGate features several programs that help attendees save money and time. The software suite is provided complimentary for all EPPS attendees. select their favorites for Best New Product, Best Room Set-up, Most Prepared Vendor and Most Scanned Product. Q: What are the significant trends in the category? A: The trends impacting all the Personal Care categories are: Consumers wanting quality of life enhancing products, Baby Boomers are playing a significant role in the growth of Personal Care categories, men’s products are on the rise, as well as, natural and organic. Retailers will want to be sure that they focus their ads on both the affordably priced products, as well as, premium. Another focus both in store and in ad should be “what’s new” in the category. Even in these economic times, new items continue to drive traffic and sales. Q: Where do you see growth/changes in the Personal Care arena? A: Products that offer added benefits and convenience: In the oral category: improvements are continuing to be made to teeth whitening products, toothpaste and both regular type and powered toothbrushes. Healthy teeth and gums continue to be a focus to maintaining good health and it is critical that retailers stock a variety of brushes, floss, whitening both paste and strips, and the ancillary products that consumers are looking for. Q: Tell us a little bit about your upcoming ECRM Personal Care, Oral and Baby EPPS event A: ECRM’s Personal Care, Oral and EPPS event will take place August 23-26, 2009 in Tampa, Florida. The event will feature meetings in the following categories: Oral Care, Shaving/Toiletries, Deodorant, Feminine Hygiene, Family Planning, Baby Medications/Toiletries, and Baby Accessories. Currently, there are more than 50 manufacturers and 50 retailers registered to attend. The event will also feature the newly introduced Vendor Awards Program. This program will allow attending retailers to Natural and Organic is impacting most categories including: oral, deodorant and baby care/medications. The baby product market offers several options for “natural and/or organic” baby care products. Customers are more informed about the contents and ingredients of baby care products and want to find alternatives that are cleaner and healthier for the babies. The economy may have affected the purchasing of some baby care products but parents are still willing to spend more for a safer, healthier alternative. Another area of focus is the nursing mom. There are several solid profit margin items that can increase the market basket. Men’s products continue to grow in shaving, skin, deodorant and hair care. Product marketing is focused on both the young and hard to reach consumer 18 – 30 age category, as well as the more mature man focused on looking good at any age. Feminine and Family Planning products continue to grow – the economy playing a role as more people are staying home which offers opportunity in the condom and lubricant category. Married couples in their 30’s wanting to start families are candidates for the pregnancy and ovulation kits. Personal Care products continue to drive traffic and don’t forget your Private Brand plays an important role. Michele Adami, ECRM's Vice President of Healthcare, brings more than 30 years of healthcare experience to the newly created position of Vice President of Healthcare at ECRM.

Table of Contents for the Digital Edition of Progressive Grocer - August/September 2009

Progressive Grocer - August/September 2009
Contents
Nielsen’s Shelf Stoppers/Spotlight: Alcoholic Beverages/Light Beer
CES: Inside the Market Basket: Economical Choices Bring Grocery Gains
Lempert Report: Earth-Friendly Isn’t Everything
Store of the Month: Kosher Country
Executive Insights: A View From Tops
Independents Report: Become a Leader Your Associates Will Follow
Perspectives:Wegmans Food Markets: How Two Halves Make More Than a Whole
Independent Thinking: N.G.A. Annual Independent Grocers Survey: Cream of the Crop
Fall Promotions: Tailgating Takes Over
Proteins: Meaty Alternatives
Fresh Developments: PG Looks at the Latest News From the Perimeter
Beverage Alcohol: Keeping the Aisle Afloat
Culinary Oils: Oil Can
Frozen Desserts: Frozen Desserts Heat up
Family Planning: Up Front With Family Planning
Vitamins and Supplements: Healthy Sales With a Capital ‘D’
Pharmacy: Dealing With Diabetes
What’s Next: Editors’ Picks for Innovative Products
Equipment: Lasting Impressions: The Shopper’s Perspective

Progressive Grocer - August/September 2009