Successful Meetings - September 2009 - (Page 16)

have no incentive to ensure we are repaid in new business resulting from exposure in their publication. In the end, my partner and I met in the middle. We decided to charge the magazine our costs: transmission fees and labor. In our proposal we expressed our eagerness to work with them, but reiterated the fact that we can’t put a concrete value on what we would receive. I explained that we would be happy to renegotiate the agreement after the first conference and magazine ad should we receive business to justify our donated time. Here are a few key points to consider when weighing whether a barter is right for you: allow for a true apples-to-apples comparison as you weigh the fairness to both parties and will help you ensure that your company is receiving something of value. Short Term Gain for Long Term Pain? Don’t be short sighted during these challenging economic times. If entering a barter agreement could sacrifice possible future vendor relationships, it may not be worth it. Think about how the barter will impact the company longterm and proceed accordingly. Ongoing or One-off? How long are you expected to receive or trade services? Shorter time frames are often better. The economy is very unpredictable right now, so the smaller number of out-of-pocket commitments you have, the more solidly you stand. Try the agreement out, but make sure both parties will walk away feeling that they benefited. Good Marketing Opportunity? A barter could be perfect for both companies. If it is, consider creating a press release to send to local media that highlights your prowess for finding an opportunity in these tough economic times. SM Richard Morris is a principal of WPRNY, a New York-based video production company that specializes in event and business videos. He can be reached at richard.morris@wprny.com or (646) 519-2451; for more information, visit www.wprny.com Uncle Sam Doesn’t Barter Check with your accountant to determine whether you must pay taxes on any services or goods you might receive from the barter. Giving and Receiving Try to put an actual dollar amount on goods or services traded. This will Refresh Your Next Event! Experience the most refreshing event venue in Atlanta. Combine fun and function when planning your next event for 20 to 5,000 guests. To learn more about our unique space, call Rachel Hood at 404-676-0734 or email rhood@na.ko.com. Corporate Receptions Award Ceremonies Brand Product Launches Fundraisers Company Outings Corporate Meetings Customer Appreciation Mixers Education Seminars Auctions Private Outdoor Concerts 121 Baker St. across from Centennial Olympic Park | worldofcoca-cola.com | 404-676-0734 ©2009 The Coca-Cola Company. “THE WORLD OF COCA-COLA” and the Contour Bottle design are registered trademarks of The Coca-Cola Company. http://www.wprny.com http://www.worldofcoca-cola.com http://www.worldofcoca-cola.com

Table of Contents for the Digital Edition of Successful Meetings - September 2009

Successful Meeting - September 2009
Table of Contents
Incentive Travel Report
Convention Centers
Shiny & New
Social Agenda
Meetings Merchandise
Rocky Mountain Resorts
Greater LA
Phoenix/Scottsdale
Caribbean
Monaco
Hawaii: Incentive Planner's Handbook
Hawaii Table of Contents
Paradise Found
No Task Too Big
Golf, Hawaii-Style
Nevada
Nevada Table of Contents
Las Vegas: New and Now
Meet Me in Las Vegas
That's Entertainment
Suburban Sancuaries
Meet Me in Reno-Lake Tahoe

Successful Meetings - September 2009