Sales & Marketing Management - January/February 2008 - (Page 4)
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Here are 10 straightforward business and marketing ideas that you can use right now to help you stay ahead in 2008. www.salesandmarketingmanagement .com/10things > FAST-TRACK YOUR 2008 SALES COMPENSATION PLANS Tired of implementing late, less-thaneffective and hard-to-manage incentive compensation plans? Here are 10 effective practices for creating and deploying compensation plans and processes that better align sales behaviors with strategic corporate objectives. www.salesandmarketingmanagement .com/fasttrack WWW.SALESANDMARKETINGMANAGEMENT.COM ASSISTANT ONLINE EDITOR STACY STRACZYNSKI CIRCULATION (646) 654-7341 AUDIENCE MARKETING COORDINATOR YEWANDE AWOPETU EDITORIAL ADVISORY BOARD BRIAN TRACY STEPHEN COVEY DAMIAN THOMAS SAM REESE KEVIN WARREN Author, Speaker, Consultant Brian Tracy International Author, Speaker, Consultant FranklinCovey General Manager, Corporate Sales Leader, General Electric Chief Executive Officer Miller Heiman Senior Vice President of Sales, Xerox > MARKETING LOWDOWN: THE BUSINESS PLAN Don’t just slap together a business plan and hope the higher-ups love your new product. Learn to market it right with these best business plan practices. www.salesandmarketingmanagement.com/businessplan The following were among the most popular and most e-mailed stories on the S&MM site last month: MOST POPULAR STORIES > 10 THINGS TO DO FOR YOUR BUSINESS (AND MARKETING) IN 2008 > 15 PERSONAL SKILLS YOU NEED ON THE JOB > KEEP YOUR KEEPERS: 16 COST-EFFECTIVE WAYS TO GROW YOUR COMPANY SOUND OFF! Have your opinions on today’s current sales and marketing topics heard with your very own blog entry on S&MM SoundOff. E-mail blog submissions to stacy.straczynski@nielsen.com. Include your name, e-mail, location, company and position. Be sure to title your post. KURT OPPENHEIMER Worldwide Director of Technical Sales and Support, Intel Corporation ERICA RULIFFSON KEVIN MADDEN MARK DUGGAN TARA AGEN Vice President of Sales, Oracle Vice President of Global Sales, Honeywell Building Solutions President and CEO, Nike Bauer Hockey Strategy and Business Planner for the Americas, Hewlett-Packard BAPPA CHOUDHURY Vice President, Segment Management, Global Solutions, Siemens Medical MARY DONATO Associate Director, Institute for the Study of Business Markets, The Penn State Smeal College of Business Senior Vice President of Marketing (Ret.), Blue Cross Blue Shield MOST E-MAILED STORIES > 10 THINGS TO DO FOR YOUR BUSINESS (AND MARKETING) IN 2008 > 15 PERSONAL SKILLS YOU NEED ON THE JOB BILL DIXON WRITE FOR S&MM Who knows about sales and marketing management better than you, the reader? If you ever wanted to test your flair for writing, now’s the time. 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Table of Contents for the Digital Edition of Sales & Marketing Management - January/February 2008
Sales & Marketing Management - January/February 2008
Contents
Editor's Letter
Brian Tracy University
Sales
Marketing
Management
Cover Story: Everything Happens in Vegas
Boosting Your Brain
Loyalty Goes Global
Swell Your Sales
Training
Technology
Incentives/Motivation
Travel/Meetings
Excerpt
The Way I See It
Sales & Marketing Management - January/February 2008
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