Training Industry Quarterly - Fall 2009 - (Page 3)

FROM WHERE I SIT | DOUG HARWARD Y THE TRAINING INDUSTRY RETURNS V l Volume 2 Issue 4 I Fall 2009 F ll www.trainingindustry.com/TIQ Publisher Training Industry, Inc. 401 Harrison Oaks Blvd., Suite 300 | Cary, NC 27513 (919) 653-4990 CHIEF EXECUTIVE OFFICER Doug Harward dharward@trainingindustry.com EDITOR IN CHIEF Ken Taylor ktaylor@trainingindustry.com EDITORIAL DIRECTOR Tim Sosbe tsosbe@trainingindustry.com ADVERTISING DIRECTOR Neal Gagnon ngagnon@trainingindustry.com COPY EDITOR Emily Tipping editor@trainingindustry.com CONTRIBUTING AUTHORS editor@trainingindustry.com Jeﬀrey Berk Mark Bower Rick Crowley Doug Harward Tracy Hollister Charles Jennings Krys Moskal Dr. Michael O’Connor Dave Piltz James Sharpe, Sr. Tim Sosbe COVER ART: Headset: © Hasenonkel | Dreamstime.com Words: © Kentoh | Dreamstime.com EDITORIAL BOARD editor@trainingindustry.com Jeneen Baret, Manager of Information Technology IT Learning Group, Cisco Systems Jim Brolley, Senior Director, Global Learning, Harley-Davidson Robert Campbell, VP of Learning, Cerner Corp. Ed Cohen, Chief Learning Oﬃcer, Satyam Rick Crowley, Learning Technology Consultant Kaliym Islam, Vice President, Customer Training, Depository Trust and Clearing Corp. Karen Kocher, Chief Learning Oﬃcer, Cigna David Lamb, Vice President, Learning & Media Services, Rollins Cathy Lawson, Dean of Instructional Administration, Bryant and Stratton College Paul Leone, Manager, Leadership Development, American Express Alan Malinchak, Chief Learning Oﬃcer/VP, ManTech International Krys Moskal, Vice President, People Development, Pearson Scott Neeley, National Training Manager, Newell Rubbermaid Frank Shaﬀer, Chief Learning Oﬃcer, Cross Country Healthcare Irish Kennedy Smothers, Chief Learning Oﬃcer, Mississippi Dept. of Employment Security Kee Meng Yeo, Director, Global Learning and Development, Amway Training Industry Quarterly, 2009 / A / A Training Industry, Inc. www.trainingindustry.com/TIQ 33 Training Industry Quarterly, FallFall 2009 Training Industry, Inc. ezine / ezine / www.trainingindustry.com/TIQ ou may be hearing that there are positive signs that the training industry is beginning to get new life after a long couple of years with declining spend and increasing job loss. In the past three months, I’ve seen a renewed focus from demand-side companies making significant commitments to training suppliers to increase their level of spend over the next few years. In other words, they’re outsourcing. Despite some negative perceptions, outsourcing provides the potential for job creation for training professionals, especially in this market. This strategy of buyers of training services increasing their use of variable and experienced staff to restart training initiatives is becoming more prevalent. So why not staff the training department with internal resources? In many cases they will. But sourcing administrative, instructional design and delivery professionals with external service companies gives training leaders the flexibility needed to scale up with the growth in activity. From where I sit, the upturn in training activity has a lot to do with the idea that buy-side companies see light at the end of the recessionary tunnel. They are beginning to gear up for a new wave of training for new hires in roles such as sales, software development, engineering, customer support and many more. Companies that reduced workforces during the recession also tended to do little training of existing staff during this time, and reduced training department resources. Now the need is to get courseware and programs ready for the waves of new hires that will support a reenergized business. Don’t be surprised if these companies turn to, and stay with, the outsourcing model for quite some time. Doug Harward is CEO of Training Industry, Inc., and a former learning leader in the high-tech industry. E-mail Doug at dharward@trainingindustry.com. http://www.trainingindustry.com/TIQ http://www.Dreamstime.com http://www.Dreamstime.com http://www.trainingindustry.com/TIQ

Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2009

Training Industry Quarterly - Fall 2009
GeoLearning
From Where I Sit
Contents
Ad Index
Partnering for Performance Conference
At the Editor’s Desk
Raptivity
Winning Organizations Through People
The Training Associates
Learning Technologies
TrainingIndustry.com
Performance & Productivity
Adobe
The Power of User-Generated Learning Content
Training Industry Quarterly
Upside Learning
Designing Learning Games to Meet Business Goals
General Physics Corporation
Creating Effective Learning Measurement Dashboards
University Alliance
Managing Innovation in Corporate Training
Coldwell Banker: Managing Opportunity & Change
Organizational Enablers of Good Measurement
Closing Arguments
Learning Content Network

Training Industry Quarterly - Fall 2009