Training Industry Quarterly - Fall 2013 - (Page 42)
I N T E G R AT I N G
into T
VIDEO
RAINING
B Y
A growing number of training
managers are becoming increasingly
interested in incorporating video into
their learning programs because of
its benefits for bringing dispersed
employees together, while driving
effective communication within the
organization.
These leaders realize that providing
their employees with effective training
tools that include video can have a
profound impact on their business.
But, even though there is little doubt
that people respond better to video,
creating one for training can still
be challenging. That’s why learning
leaders are constantly looking to
develop content that is not only
engaging, but that also helps the
trainee retain the information better.
42
N A B E E L
J A I T A P K E R
USING VIDEO
These days, it is becoming
increasingly difficult to provide the
appropriate training due to limited
training budgets and time. In a perfect
world, all training managers would
personally nurture each employee’s
development and provide them with
the tools necessary to succeed.
But, that’s where video integration can
help.
Companies such as Apple and SAS
maintain employee effectiveness by
using video training in their employee
development strategies. People just
respond better to video. Educational
research shows that 83 percent of
human learning occurs visually, and
combining pictures with an audio
soundtrack can be quite compelling
and effective.
In fact, an effective training video not
only engages its audience just as well
as a television show or movie would,
but, also arms employees with the
training and knowledge needed to
properly carry out day-to-day tasks.
Additionally, an engaging video can
do what a traditional training manual
can’t – demonstrate complex concepts
or processes.
“A one-minute video equals almost 1.8
million words in terms of retention,”
said Alex Salop, Director of Enterprise
Product Marketing for BrainShark.
“Effective training videos incorporate
Training Industry Quarterly, Fall 2013 / A Training Industry, Inc. magazine / www.trainingindustry.com/TIQ
http://www.trainingindustry.com/TIQ
Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2013
From Where I Sit: The Sustainability of MOOCs
Table of Contents
Ad Index
Guest Editor: Top Five Learning Technologies to Watch
We Need to Support Learning, Not Manage It
Supercharge Your Next Leadership Initiative
Boomers & the Technology Gap
Technologies to Manage Information Overload
It's Time to Invest in the 'Performance Zone'
Inroducing Simulation into Learning Technologies: Examining the Key Considerations
The Evolution of the LMS
Bringing Your Mojo to the Virtual Classroom
Merging Social Learning and Technology to Achieve Business Outcomes
Optimizing Workforce Learning and Performance
Badges: Bridging the Higher Education and Workforce Gap
Integrating Video into Training
Tools for Supporting Sales Coaching
Tweet Suite
Company News
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