"PEOPLE ARE TOO BUSY TO LEARN." SOUND FAMILIAR? Many of us in learning and development (L&D) will have experienced this problem at some point in our careers. And many of us have counteracted by creating learning solutions that are tailored to meet our people's busy schedules. Thanks to advancements in digital technology, we have been able to make learning more accessible and on the go than ever before. But despite designing solutions that meet the demands of an agile workforce, we are still struggling to get our people on board with learning. For many L&D departments, the problem has nothing to do with the learning itself. Technology has enabled us to create fantastic, accessible, and more effective learning solutions than ever before. So, we have the right solutions ... we just need our people to want to learn. In order to encourage our people to learn, we need to do a better job of promoting the benefits of learning. If your people don't know "what's in it for them" they simply won't be engaged or interested in the learning solutions offered. Promoting the value of learning can have a drastic impact on learner engagement and can help to create a learning mindset. When your learners really understand what's in it for them, they are more likely to become excited about the learning and development opportunities offered. And luckily, there is a simple solution that can help your people understand those benefits. I'm talking about sales and marketing. T R A I N I N G I N DUSTR Y MA GAZ INE - BACK TO BASICS 2018 I W WW. T RAININGINDU S T RY . C OM/ MAGAZ I NE | 21https://www.trainingindustry.com/magazine