Using Empathy To Better Understand Your Customer By Shannon Effler and April DeLac Traditional thinking tells us that four plus four equals eight. Put another way, if you add good products and good customer service, you get happy customers. In school we're taught that success is about avoiding failure with flawless execution - choices are typically limited and do not always take into consideration the actual needs of the customer. Design thinking embraces the exact opposite. An emphasis on choice helps learners better understand problems, which leads to better decision making. Contrary to a traditional design process, design thinking focuses on framing the problem before solutions are explored. Design thinking started as a process to design better products, but now it's used to design tools, processes and experiences. Design thinking is not about a practice just for designing and it's not about thinking, it's about doing. In design thinking we value trial and error, failing fast and lots of testing in thehttps://trainingindustry.com/wiki/content-development/design-thinking/ https://trainingindustry.com/wiki/content-development/design-thinking/ https://www.trainingindustry.com/magazine