Training Industry Magazine - Winter 2024 - 26
DRIVE REAL IMPACT
WITH A CULTURE OF
LEARNING EXPERIMENTATION
By Helen Marshall
In 2020, Harvard Business Review
featured
an
article
about how
Booking.com had adopted a culture
of experimentation across its entire
business and saw dramatic differences.
But it doesn't just come from one team -
experimentation is a mindset embedded
in the way Booking.com employees
approach their work. This translates to:
No matter who you are or what role you
have, you're able to experiment freely.
It's widely reported that a culture
of experimentation actually drives
business growth - it's demonstrated by
companies like Booking.com, Amazon,
Apple and Google. In fact, Hélène
Duval, who leads growth marketing
for Google APAC, shared an article on
experimentation in growth marketing,
26
and the thing that stood out here
was how laser-focused her team had
become on sharing lessons learned: the
highs and the lows.
And this is one of the reasons why
many companies struggle
to adopt
this mindset: Culture. Shifting culture
does not come easily or quickly. You
need to think about both the macro
and micro cultures present within your
organization. Changing the culture
of an entire business takes time and
effort and is the result of recognizing
all the smaller cultures that exist within
it: teams, communities, departments -
whatever scale they take. The magic
happens when the connections made
between cultural hotspots create an
overarching sense of culture that
aligns to the business values and
mission more broadly.
Bear in mind that experimentation
is about recognizing your ideas and
assumptions are hypotheses to be
tested, and until you try to prove yourself
right
or
wrong,
your
assumptions
remain just that: hypotheses. In a recent
interview on " Diary of a CLO, " Danny
Seals, experience design guru, shared:
" The first rule to a good experiment
is to acknowledge that you're wrong.
Anything you have at [the beginning] is
solution seduction or massively biased.
It always starts with that mindset, yet it's
the thing that always gets overlooked. "
If you want to embrace an experimental
attitude that helps to drive impact, there
https://hbr.org/2020/03/building-a-culture-of-experimentation
https://hbr.org/2020/03/building-a-culture-of-experimentation
https://hbr.org/2020/03/building-a-culture-of-experimentation
https://trainingindustry.com/magazine/mar-apr-2017/cultivating-a-culture-that-grows-high-potential-employees/
http://www.Booking.com
http://www.Booking.com
https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/management-and-culture/marketing-experiment-for-business-growth/
https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/management-and-culture/marketing-experiment-for-business-growth/
Training Industry Magazine - Winter 2024
Table of Contents for the Digital Edition of Training Industry Magazine - Winter 2024
From the Editor
Table of Contents
The Learning Leader Spotlight With Keri Borba
L&D Career Pathways
5 Principles to Practice When Upskilling Yourself and Your Burned Out Workforce
Life is a Pilot: Embracing Failure and Experimentation
L&D's Role in Supporting Workplace Neurodiversity
How Do You Get Your Employees to Take Ownership of Their Learning?
Upskilling in the Time of AI
Drive Real Impact with a Culture of Learning Experimentation
Developing Your L&D Plan Around Upskilling
4 Steps for Journey-Based Learning Design
Stepping Outside the Classroom: Driving Successful Skills Transfer
Applying AI to the ADDIE Model
Empowering Performance Excellence: Crafting Reviews That Inspire and Drive Results
Overcoming the Challenges of Implementing Virtual Reality Training
What Training Manager and DEI Practioners Have in Common
Analysis and Ego: The Driving Forces of Upskilling and Reskilling
Use an Upskilling Framework Before Technology
How Denny's Upskills for Well-Being and DEI
Learning Operations, Simplified: How Cognota Is Streamlining Learning Administration Services
Company News
Training Industry Magazine - Winter 2024 - Intro
Training Industry Magazine - Winter 2024 - Cover1
Training Industry Magazine - Winter 2024 - Cover2
Training Industry Magazine - Winter 2024 - BB1
Training Industry Magazine - Winter 2024 - BB2
Training Industry Magazine - Winter 2024 - From the Editor
Training Industry Magazine - Winter 2024 - Table of Contents
Training Industry Magazine - Winter 2024 - 5
Training Industry Magazine - Winter 2024 - 6
Training Industry Magazine - Winter 2024 - 7
Training Industry Magazine - Winter 2024 - 8
Training Industry Magazine - Winter 2024 - The Learning Leader Spotlight With Keri Borba
Training Industry Magazine - Winter 2024 - 10
Training Industry Magazine - Winter 2024 - L&D Career Pathways
Training Industry Magazine - Winter 2024 - 12
Training Industry Magazine - Winter 2024 - 5 Principles to Practice When Upskilling Yourself and Your Burned Out Workforce
Training Industry Magazine - Winter 2024 - 14
Training Industry Magazine - Winter 2024 - Life is a Pilot: Embracing Failure and Experimentation
Training Industry Magazine - Winter 2024 - 16
Training Industry Magazine - Winter 2024 - L&D's Role in Supporting Workplace Neurodiversity
Training Industry Magazine - Winter 2024 - 18
Training Industry Magazine - Winter 2024 - 19
Training Industry Magazine - Winter 2024 - How Do You Get Your Employees to Take Ownership of Their Learning?
Training Industry Magazine - Winter 2024 - 21
Training Industry Magazine - Winter 2024 - Upskilling in the Time of AI
Training Industry Magazine - Winter 2024 - 23
Training Industry Magazine - Winter 2024 - 24
Training Industry Magazine - Winter 2024 - 25
Training Industry Magazine - Winter 2024 - Drive Real Impact with a Culture of Learning Experimentation
Training Industry Magazine - Winter 2024 - 27
Training Industry Magazine - Winter 2024 - 28
Training Industry Magazine - Winter 2024 - 29
Training Industry Magazine - Winter 2024 - Developing Your L&D Plan Around Upskilling
Training Industry Magazine - Winter 2024 - 31
Training Industry Magazine - Winter 2024 - 32
Training Industry Magazine - Winter 2024 - 33
Training Industry Magazine - Winter 2024 - 4 Steps for Journey-Based Learning Design
Training Industry Magazine - Winter 2024 - 35
Training Industry Magazine - Winter 2024 - 36
Training Industry Magazine - Winter 2024 - 37
Training Industry Magazine - Winter 2024 - Stepping Outside the Classroom: Driving Successful Skills Transfer
Training Industry Magazine - Winter 2024 - 39
Training Industry Magazine - Winter 2024 - 40
Training Industry Magazine - Winter 2024 - 41
Training Industry Magazine - Winter 2024 - Applying AI to the ADDIE Model
Training Industry Magazine - Winter 2024 - 43
Training Industry Magazine - Winter 2024 - 44
Training Industry Magazine - Winter 2024 - 45
Training Industry Magazine - Winter 2024 - 46
Training Industry Magazine - Winter 2024 - Empowering Performance Excellence: Crafting Reviews That Inspire and Drive Results
Training Industry Magazine - Winter 2024 - 48
Training Industry Magazine - Winter 2024 - 49
Training Industry Magazine - Winter 2024 - Overcoming the Challenges of Implementing Virtual Reality Training
Training Industry Magazine - Winter 2024 - 51
Training Industry Magazine - Winter 2024 - 52
Training Industry Magazine - Winter 2024 - What Training Manager and DEI Practioners Have in Common
Training Industry Magazine - Winter 2024 - 54
Training Industry Magazine - Winter 2024 - Analysis and Ego: The Driving Forces of Upskilling and Reskilling
Training Industry Magazine - Winter 2024 - 56
Training Industry Magazine - Winter 2024 - 57
Training Industry Magazine - Winter 2024 - 58
Training Industry Magazine - Winter 2024 - Use an Upskilling Framework Before Technology
Training Industry Magazine - Winter 2024 - How Denny's Upskills for Well-Being and DEI
Training Industry Magazine - Winter 2024 - 61
Training Industry Magazine - Winter 2024 - Learning Operations, Simplified: How Cognota Is Streamlining Learning Administration Services
Training Industry Magazine - Winter 2024 - Company News
Training Industry Magazine - Winter 2024 - 64
Training Industry Magazine - Winter 2024 - 65
Training Industry Magazine - Winter 2024 - Cover4
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