AB Mauri - Passionate About Baking - 2019 - 1

The International Baking Industry Exposition
(IBIE) - despite only occurring once every
three years - represents an incredible
opportunity for companies to get in front of
important decision makers from across the
baking sector.
In 2016, AB Mauri North America - a leader
in yeast and bakery ingredient solutions -
revolutionized its own approach to this key
event by introducing a 'science of baking'
perspective through a unique virtual reality
experience. Now, three years later, ABMNA
is back at it, but not with a technology hook.
Instead, the company's presence will focus
on the other significant end of the baking
spectrum: art.
Counter to the vast majority of booths and
exhibits that 25,000+ attendees from 100+
different countries will explore in Las Vegas,
AB Mauri will focus on a non-traditional

ABMauri_Ezine_August_2019 REV2.indd 1

space appealing to both industrial and artisan
bakers.
Imagine a one-of-a-kind gallery where baking
and art intersect featuring:
* an internationally-acclaimed dough
performance troupe
* a donut mosaic artist
* an award-winning bread sculptor
* a brand ambassador from more than a
century ago
* a technology-driven art-centric entrance
* and national baking television personality -
Duff Goldman
Please be sure to stop by and visit with the
team at AB Mauri North America in booth
#6653 at IBIE on September 8-11.

8/16/2019 3:34:31 PM

AB Mauri - Passionate About Baking - 2019

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