bake - February 2013 - 8

news bites

Cup4Cup Features
Gluten-Free Flour

buttercream and
chocolate chips, and
Nutella Cheesecake,
vanilla cake ﬁlled with

Cup4Cup is launching new product

white chocolate cream

lines for 2013, including Cup4Cup

cheese topped with

Pancake/Waffle ﬂour debuting in

Nutella buttercream

spring, as the brand expands to reach

and white chocolate

a wider audience. Cup4Cup was

drizzle.

developed at The French Laundry by
chef Lena Kwak under the mentorship

blend of multi-purpose, gluten-free

Next RBA
Roadshow
to Arrive in
Seattle

ﬂour made from all-natural ingre-

On Sunday, March 3,

dients that was developed at The

the Retail Bakers of

French Laundry. The name “Cup4Cup”

America (RBA) will

of chef Thomas Keller and launched in
August 2011.
Launching at Williams-Sonoma locations in 2011, Cup4Cup is a complete

was inspired by an abbreviation of

3 Girls Cupcakes of Kansas City, MO, has taken

host the second in the new RBA

common cooking measurements to

their mobile operation to the largest down-

Roadshow series. The event will take

reﬂect the new product’s ability to

town sports venue, the Sprint Center.

place in the Seattle area.

Kansas City, the Sprint Center. The

Designed to bring bakers, cake deco-

3 Girls Cupcakes kiosk is located on

rators, vendors, students and educa-

Cup4Cup commits to an excel-

the main concourse and offers six of

tors together, this one-day event will

lence in taste, honing in on three

its most popular ﬂavors, one special

be held at Renton Technical College

key attributes often deﬁcient in

ﬂavor, and one souvenir cupcake.

in Renton, WA. RBA is building on

replace all-purpose wheat ﬂour in
most recipes, literally “cup for cup.”

gluten-free ﬂours — neutral ﬂavor,

the success of the RBA Road Show-

texture and performance. Cup4Cup

Simonie Wilson started 3 Girls

Chicago, the ﬁrst in regional educa-

is 100% gluten-free and is produced

Cupcakes three years ago. The

tion programming that RBA provides.

independently in a dedicated and

cupcake shop is named for her

Celiac Sprue Association-certiﬁed

three daughters.

gluten-free facility. It will expand sales

The day will begin with bakery tours.
Tour participants will visit Bakery

nationwide in 2013 with several new

The mobile food truck appears at

Nouveau, Cupcake Royale and

product launches throughout the

locations throughout Kansas City

Shooﬂy Pie.

year. Visit www.cup4cup.com for more

on a daily basis, informing loyal

information.

customers about its location at all

The program then segues into the

times through Twitter.

vendor showcase, which is a table-top
trade show with top vendors from

3 Girls Cupcakes at
Sports Arena

Every day, 12 regular ﬂavors are avail-

the baking industry. Vendors include

able on the food truck and for order,

Dawn, BakeMark, Bella Cupcake

plus an additional six cream-ﬁlled

Couture, Puratos, Lucks and many

cupcakes. The daily cream-ﬁlled

more. A buffet lunch will be served

Kansas City’s ﬁrst mobile cupcake

menu includes such creative ﬂavors

during the vendor showcase.

shop, 3 Girls Cupcakes in Liberty,

as The Sock Monkey, a chocolate

MO, is now selling cupcakes at the

cupcake ﬁlled with white chocolate

Attendees will have a selection of

largest sports venue in downtown

cream cheese, topped with banana

educational offerings to choose from:

08 < FEB 2013 | bakemag.com
http://www.cup4cup.com http://www.bakemag.com
bake - February 2013

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