contents 18 32 36 46 56 60 FEATURES 20 32 36 40 VANILLA TAKES OFF FINDING GROWTH THE BISCUIT BOOM Vanilla Bake Shop opens its third retail location-and first in an airport. Vanilla's expansion offers an interesting and valuable case study on the risks and rewards of expanding your bakery business. Chef Dana Herbert, winner of Cake Boss: The Next Great Baker with Buddy Valastro, uses multiple strategies, a strong work ethic and some opportunism to grow his brand and business. Biscuits have always reigned supreme in the kingdom of on-the-go breakfast foods, but their versatility and status as a comfort food has caused biscuit specific bakeries to have success. A FRESH APPROACH TO ONLINE SALES DEPARTMENTS AmazonFresh carries more than 150 bread and bakery brands for online ordering, including French almond macarons and gluten-free cakes. COVER 08 News Bites 18 Ingredients 10 My Favorite Things 50 Bread and Baking 12 Management 56 Cake 14 Labor Front 68 Cafe 16 Legislation 72 Product Trends Amy and Jeremy Berman opened Vanilla Bake Shop in 2007, in Santa Monica CA. They both left behind potential careers, Amy a possible television career and Jeremy a career in law, because they knew at the time is was the right thing to do. Now they have store #3 at LAX. (page 20) bakemag.com | JAN 2014 > 07http://www.bakemag.com