inStorebuyer - April 2011 - 11

360

Comfort Foods Trend — Classic Desserts Revisited
The economic climate has provided momentum to the increasingly popular comfort foods trend. Beginning with savory foods like macaroni and cheese and meatloaf, it has now broadened to sweet baked goods with new twists on classic ﬂavors and forms, helping to remind people of a simpler time. It is all about taking the familiar and bringing it to life in fun, innovative ways. Dawn Foods’ proprietary study, Dawn 360 Bakery Trends for Today & Beyond, has tracked the comfort foods

trend from upscale dining and trendy specialty bakeries through the grocery channel to identify what’s next in the bakery. Dawn’s research shows how familiar ﬂavors like vanilla have become indulgent — think Tahitian vanilla or Madagascar Bourbon vanilla — giving consumers an opportunity to indulge in something upscale while remaining within their comfort zones.

Specialist at Dawn Foods. For example, whoopie pie or s’mores dessert cakes and cinnamon roll mufﬁns create craving with shoppers, while some bakeries add a slice of bacon or sprinkle fruity cereal as donut toppings to generate impulse purchases. Try promoting these fun combinations for everyday snacking or to make special occasions more memorable. And don’t forget that current items in your bakery can also play to the popularity of comfort foods. Red velvet cake has become a top ﬂavor in the bakery, and the popularity has carried beyond cupcakes into cookies and donuts. What a great opportunity to remind shoppers of this familiar treat, making your bakery a comforting destination for shoppers. Find out how to make comfort foods work in your bakery. Contact your Dawn Foods representative for more information on the Dawn 360 study.

“Incorporating a little nostalgia in a new and different way can help make your bakery an exciting destination for your customers.”
What’s up next? Some old favorites are making inroads with instore bakeries, as well as anything that’s sticky, gooey, irresistible and easy to share. “Incorporating a little nostalgia in a new and different way can help make your bakery an exciting destination for your customers,” states Mark Bastian, Product

“Dawn 360 Bakery Trends for Today & Beyond” is a proprietary study of Dawn Foods. ©2010 Dawn Food Products, Inc.

Solutions to make your bakery their bakery.
Insights. Experience. Dawn.

www.dawnfoods.com

1.800.248.1144

inStorebuyer - April 2011

Table of Contents for the Digital Edition of inStorebuyer - April 2011

inStorebuyer - April 2011
editor’s note - High-Tech Anxiety
contents
Target to Open Small-Format Store in Chicago
Robbie Unveils Fresh N Tasty Bakery Pouches
Wisconsin Over Top at U.S. Cheese Contest
Peapod Delivers Fresh Grocery to Manhattan
Eco-story Rolls Out LED Case Lighting
Comfort Foods Trend — Classic Desserts Revisited
Meijer to Invest in Michigan, Ohio Stores
Hobart Launches “Get Back to Scratch”
Appetizers Take the Lead
Salsa Spotlight
Airbrushing Techniques
Broaden Appeal with Bagel Varieties
Deli Pizzas Hold Steady
Smartphone Shopping
Sanitize + Save
THE WOW FACTOR
Freshologists
Other Departments’ “Wow” Features
Sampling
Get Your Groupon
Why Businesses Love Groupon
Similar Businesses
User Demographics
Learn More
3 to Watch
Specialty Cheeses & Prepared Foods are a Perfect Pair
Spotlight on Mozzarella
product trends
product showcase
ad index
A Better Meal Option
inStorebuyer - April 2011 - inStorebuyer - April 2011
inStorebuyer - April 2011 - 2
inStorebuyer - April 2011 - editor’s note - High-Tech Anxiety
inStorebuyer - April 2011 - contents
inStorebuyer - April 2011 - 5
inStorebuyer - April 2011 - 6
inStorebuyer - April 2011 - 7
inStorebuyer - April 2011 - Robbie Unveils Fresh N Tasty Bakery Pouches
inStorebuyer - April 2011 - 9
inStorebuyer - April 2011 - Eco-story Rolls Out LED Case Lighting
inStorebuyer - April 2011 - Comfort Foods Trend — Classic Desserts Revisited
inStorebuyer - April 2011 - Meijer to Invest in Michigan, Ohio Stores
inStorebuyer - April 2011 - Hobart Launches “Get Back to Scratch”
inStorebuyer - April 2011 - Salsa Spotlight
inStorebuyer - April 2011 - 15
inStorebuyer - April 2011 - Airbrushing Techniques
inStorebuyer - April 2011 - 17
inStorebuyer - April 2011 - 18
inStorebuyer - April 2011 - 19
inStorebuyer - April 2011 - 20
inStorebuyer - April 2011 - 21
inStorebuyer - April 2011 - Broaden Appeal with Bagel Varieties
inStorebuyer - April 2011 - 23
inStorebuyer - April 2011 - 24
inStorebuyer - April 2011 - 25
inStorebuyer - April 2011 - Deli Pizzas Hold Steady
inStorebuyer - April 2011 - 27
inStorebuyer - April 2011 - 28
inStorebuyer - April 2011 - 29
inStorebuyer - April 2011 - Smartphone Shopping
inStorebuyer - April 2011 - 31
inStorebuyer - April 2011 - Sanitize + Save
inStorebuyer - April 2011 - 33
inStorebuyer - April 2011 - THE WOW FACTOR
inStorebuyer - April 2011 - Freshologists
inStorebuyer - April 2011 - Other Departments’ “Wow” Features
inStorebuyer - April 2011 - 37
inStorebuyer - April 2011 - 38
inStorebuyer - April 2011 - Sampling
inStorebuyer - April 2011 - 40
inStorebuyer - April 2011 - Get Your Groupon
inStorebuyer - April 2011 - Why Businesses Love Groupon
inStorebuyer - April 2011 - Similar Businesses
inStorebuyer - April 2011 - User Demographics
inStorebuyer - April 2011 - Learn More
inStorebuyer - April 2011 - 3 to Watch
inStorebuyer - April 2011 - 47
inStorebuyer - April 2011 - 48
inStorebuyer - April 2011 - 49
inStorebuyer - April 2011 - Specialty Cheeses & Prepared Foods are a Perfect Pair
inStorebuyer - April 2011 - Spotlight on Mozzarella
inStorebuyer - April 2011 - product trends
inStorebuyer - April 2011 - 53
inStorebuyer - April 2011 - 54
inStorebuyer - April 2011 - product showcase
inStorebuyer - April 2011 - 56
inStorebuyer - April 2011 - ad index
inStorebuyer - April 2011 - A Better Meal Option
inStorebuyer - April 2011 - 59
inStorebuyer - April 2011 - 60
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