inStorebuyer - April 2011 - 3

editor’snote
APR 11 | VOL 7 | ISSUE 3
INSIGHT FOR BUSINESS ON THE RISE

EDITORIAL STAFF
John Unrein | Editor Joanie Spencer | Managing Editor Anna Comstock | Online Editor Cayce Richardson | Senior Designer

SALES STAFF
Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative

PUBLISHING STAFF
Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Alissa Nower Promotions Manager

High-Tech Anxiety
On her cell phone, my 11-year-old daughter has already learned how to record and use voice recognition commands to call the most important numbers in her address book. She has three: Mom, Dad and pizza. Meanwhile, I am still trying to figure out how to tap the tiny voicemail playback button on my new iPhone 4 with my big fat finger. Is it just me, or is new technology geared exclusively for the young and nimble? No one would ever call me a luddite because I do not fear technology. But I will admit to being intimidated by the notion of being left behind by the advances of a new generation. I no longer sleep well at night, and often wake up in the wee hours of the morning to check my email, perhaps afraid that I’ve missed something. What seldom occurs to me, though, is that even if there is a problem at work, whatever could I do at 3 a.m. to fix it? So, from this day forward, I vow to embrace technology where it helps make my life easier and try to avoid obsessing about everything else I can’t control. In other words, don’t sweat the small stuff. This personal pledge is not meant to discourage others from investing in new technology. Quite the opposite. I am a strong believer in its power and importance. Technology can enhance our lives, make our jobs easier to perform, and help our companies improve profitability. All great things. I just need a little help sometimes figuring out how to play back my voicemail messages. Next time, maybe I’ll ask my daughter.

INSTORE BUYER (ISSN 1554-348x) Volume 7, issue 3 is published 9 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Bleuchip International, P Box 25542, London, ON, .O. N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc.

SUBSCRIBER Services
ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000.

John Unrein junrein@sosland.com

A FFILIATED P UBLICATIONS
4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com

| inStorebuyer | April 2011 | 3 |

inStorebuyer - April 2011

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