inStorebuyer - April 2011 - 42

few clicks of the mouse. If enough people in that city buy the deal, it “tips,” meaning it goes through. (A predetermined tipping point is set by the retail business and the Groupon sales representative.) If the purchase number falls short, however, the deal is canceled and no one is charged. Today, 98% of the deals tip, which is a win-win for members and businesses. According to Julie Mossler, Groupon’s spokeswoman, “Groupon is an unparalleled marketing opportunity for businesses. There is no cost to be

featured and if your deal tips, we split the revenue with you.” And in addition to revenue sharing, you will also gain thousands of new customers in one day. “Groupon gets people off of their couches and doing things they wouldn’t or couldn’t normally do,” Mossler says. “The great deals make it okay for them to indulge in things like cupcakes, and the advanced purchase compels them to follow through.” When the customers arrive in your supermarket, they have open minds and wallets. “Groupon

customers tend to spend 60 percent above the Groupon value,” Mossler says. “And they often become repeat, loyal customers.” Groupon’s second anniversary was this past November, and it has much to celebrate. Forbes magazine recently labeled Groupon the fastest growing company ever, as it is on pace to pull in $1 billion in sales faster than any other company in history. Groupon is involved in approximately 450 markets worldwide, so if it is not already in your area, it won’t be long before it arrives.

Why Businesses Love Groupon
Motivated Consumers. Groupon delivers exactly what your business

InStore Success Stories
Groupon doesn’t just work in theory; it has proven itself successful with countless instores all across the country. For example, Fresh Fanatic, a hybrid all-natural, local and organic market and café in Booklyn, NY, sold more than 1,200 Groupons the day it was featured. And My Fit Foods, a Texas-based, fresh-prepared foods outlet, sold more than 3,000—huge numbers that represent numerous new customers. “It’s sometimes difficult for supermarkets to generate new traffic because the product offerings don’t change much,” Mossler says. “But Groupon can expose specialty items in your deli, cheese and bakery departments, and motivate new people to come into your store. It goes back to the idea of indulging for less.” Retail outlets that have been featured on Groupon typically see a large influx of redemptions during

needs—a large group of consumers who are looking to spend. Get Noticed. Your offer will be exclusively delivered to our thousands of opt-in email subscribers who look forward to receiving Groupon’s daily email. Our first-class business partners, unbeatable values, and entertaining writeups keep consumers engaged in a way that traditional marketing can’t match. Online “Word of Mouth”. Your offer will spread virally across the Web as our customers share it with friends using tools like Facebook and Twitter, further increasing your brand’s exposure. Only Invest in Committed Customers. With Groupon, you’re only investing in the most valuable asset to your company—committed buyers. The sole purpose of marketing is getting people through your doors. For each customer Groupon delivers, we simply share the revenue—a win for you, us, and the customer. Risk-Free Promotion. Unlike most other promotional vehicles, you pay nothing up front to appear on Groupon. We are only successful if you are successful. Groupon collects all the money from participants up-front and within a few days we’ll send you a check based on campaign participation. And the sale only happens if enough people join to make it worthwhile. Tailor the Offer to Meet Your Needs. Groupon works with you to structure an offer that will maximize the value to your business in a variety of categories such as restaurants, health, beauty, events, recreation, services, products, and more.
Source: Groupon.com

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inStorebuyer - April 2011

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