inStorebuyer - April 2011 - 8

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HEADLINES IN BAKERY & DELI & RETAIL

Target to Open Small-Format Store in Chicago
Target is excited to announce the addition of a new Chicago store in an iconic landmark at South State Street and Madison Street East. The smallformat store will be the first store in a U.S. Historic Landmark at the newly restored Carson Pirie Scott building, now known as Sullivan Center. The company also announced that its small-format locations across the U.S. will be named CityTarget, to include the store in Chicago. Whether they are commuters, tourists or urban dwellers, CityTarget will offer guests the convenience of one-stop shopping with affordable fresh food, apartment essentials, ontrend fashions and exclusive designer collections. The store will open in 2012 and create about 200 jobs locally. Target currently has 10 other stores in the city of Chicago. “Target is honored to open a CityTarget on State Street,” said John Griffith, executive vice president, Property Development, Target. “We look forward to preserving this Chicago treasure and blending in with the building’s aesthetic. A hallmark of Target is our flexibility in store design, which allows us to bring high-quality products at great values to our urban guests.”

Robbie Unveils Fresh N Tasty Bakery Pouches
Robbie, a leading flexible packaging supplier to the supermarket industry, introduced its newest line – Fresh N Tasty Bakery Pouches for consumers and retailers seeking value-added benefits in their packaging for fresh baked items. Fresh N Tasty Bakery Pouches are designed with a resealable zipper and proprietary film structure that keeps baked goods tasting fresher, longer. The new pouch is built with a large window for viewing the fresh product inside. A zipper placed above the large viewing window guarantees closure and gives the consumer an easy open/close feature for sealing in freshness. A handle at the top of the pouch allows consumers to easily carry the product. Fresh N Tasty Bakery Pouches offer retailers benefits such as: · Colorful eye-catching graphics for increased impulse sales · Ability to differentiate their bakery department · Build brand awareness by printing store logo on pouch · Provides store sustainability message by offering an eco-friendly package · Packaging footprint is smaller than rigid clamshell which means less pallets, boxes, warehouse space, labor and trucking · Fresh N Tasty Bakery Pouches offer processors benefits such as: · Increased brand loyalty from retailers by providing improved product quality throughout shelf life · Ability to offer retailers a value-added package – packaging can ship with product · Provides company sustainability by offering an eco-friendly package The pouch offers an incredible range of print space unlike the rigid clamshell that uses labels for communicating information. The front, back and bottom of pouch are all useable to include branding and/or merchandising. Colorful eye-catching graphics offer instant product recognition and strong appetite appeal while helping to differentiate a store or consumer brand and increase impulse sales.

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inStorebuyer - April 2011

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