inStorebuyer - September 2011 - 46
cheesecorner
INNOVATIONS IN DELI CHEESE
Last of the
Chalet Cheese Cooperative in Monroe, WI, started in 1885 at a plant just down the road from where it stands now. Operated by Myron Olson, master cheesemaker, the plant operates, with a few modern exceptions, the same way it always has, with special attention to craft and quality. Chalet makes some of the best cheeses in the country and one cheese that isn’t made anywhere else in The United States. “We are the last limburger cheese plant left in the U.S., it is true, different stories about however it smells it stinks and it’s strong, it’s true,” Olson says. Olson’s friendly demeanor and self-deprecating sense of humor are necessary for a man who makes a cheese that finds itself the butt of endless jokes, but it wasn’t always that way for limburger. In the early 1900s 3.8 million pounds of limburger cheese were shipped out of Wisconsin, but people’s tastes changed, packing and shipping changed and limburger production slowed down. Once prohibition hit, limburger’s fate was sealed. “A lot of limburger was consumed in taverns, it was a workingman’s sandwich, rye bread, onions, mustard and wash it all down with a beer,” Olson says. So much limburger was taken out of the taverns that it was returned to the farms and fed to the pigs just to get rid of it. Although it might be the most notorious, limburger is not the only cheese Chalet produces. Baby Swiss and Swiss, added in the 1970s, make up 70% of the cooperative’s business. Limburger accounts for 20% and the rest of the business is German brick cheese. Along with being a master cheesemaker in limburger, Olson is also a master of brick and baby Swiss. Jamie Farhney, the other cheesemaker at Chalet, is a master of brick and baby Swiss as well. The Master Cheesemaker title is not acquired easily. The Master Cheesemaker program in Wisconsin is starting its 15th year in existence. One must apprentice for one and a half years under a licensed cheesemaker, and then make cheese for ten years. Only then can a cheesemaker apply to the program at The University of Wisconsin through The Center for Dairy Research. A rigorous oral exam is given and the plant and cheese are inspected. Once accepted, the cheesemaker has three years to complete the required classes. At the end of the program a twelve page written test is taken. The test takes 35-40 hours to write, and if passed, the student is then given the title of Master Cheesemaker. The cheese is checked annually to make sure it maintains its quality. There have only been 56 master
| 46 | inStorebuyer | September 2011 |
inStorebuyer - September 2011
Table of Contents for the Digital Edition of inStorebuyer - September 2011
inStorebuyer - September 2011
editor’s note - FDA is on Wrong Track
contents
front line news - Meijer Opens “Marketplace” in Chicago
front line news - Walgreens Launches Nice! Brand
front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
front line news - Stater Bros. Opens “Blue Ribbon” Store
front line news - Food Lion Converts Bloom Stores
front line news - Whole Foods Starts Whole Kids Foundation
front line news - Find. Order. Share. The Perfect Cake
foodservice retail - Deli Tray Options
baking&decorating - The Whole Truth About Whole Grains
CSM - INSTORE INSIGHT: CAKES
CSM - Season’s Greetings
CSM - Score Big with Holiday Cakes
CSM - Holiday Merchandising Ideas
CSM - Bakery Shopper Trends
CSM - Winter Wedding Wonderland
bakery development - Bread Options Rise
deli development - Deli Salad Appeal Holds Steady
The Community Food Circle
Hen House gets LOCAL
food safety - Packaging Goes GREEN
health&nutrition - Cater to Calorie Counters
cheese corner - Last of the Limburger
product trends
product showcase
ad index
secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - inStorebuyer - September 2011
inStorebuyer - September 2011 - 2
inStorebuyer - September 2011 - editor’s note - FDA is on Wrong Track
inStorebuyer - September 2011 - contents
inStorebuyer - September 2011 - 5
inStorebuyer - September 2011 - front line news - Walgreens Launches Nice! Brand
inStorebuyer - September 2011 - 7
inStorebuyer - September 2011 - front line news - Huntsman Gay Global Capital Completes Acquisition of MaMa Rosa’s
inStorebuyer - September 2011 - 9
inStorebuyer - September 2011 - front line news - Stater Bros. Opens “Blue Ribbon” Store
inStorebuyer - September 2011 - 11
inStorebuyer - September 2011 - front line news - Food Lion Converts Bloom Stores
inStorebuyer - September 2011 - 13
inStorebuyer - September 2011 - front line news - Whole Foods Starts Whole Kids Foundation
inStorebuyer - September 2011 - front line news - Find. Order. Share. The Perfect Cake
inStorebuyer - September 2011 - foodservice retail - Deli Tray Options
inStorebuyer - September 2011 - 17
inStorebuyer - September 2011 - baking&decorating - The Whole Truth About Whole Grains
inStorebuyer - September 2011 - CSM - INSTORE INSIGHT: CAKES
inStorebuyer - September 2011 - CSM - Season’s Greetings
inStorebuyer - September 2011 - CSM - Score Big with Holiday Cakes
inStorebuyer - September 2011 - CSM - 4
inStorebuyer - September 2011 - CSM - Holiday Merchandising Ideas
inStorebuyer - September 2011 - CSM - Bakery Shopper Trends
inStorebuyer - September 2011 - CSM - Winter Wedding Wonderland
inStorebuyer - September 2011 - CSM - 8
inStorebuyer - September 2011 - 19
inStorebuyer - September 2011 - 20
inStorebuyer - September 2011 - 21
inStorebuyer - September 2011 - 22
inStorebuyer - September 2011 - 23
inStorebuyer - September 2011 - 24
inStorebuyer - September 2011 - 25
inStorebuyer - September 2011 - bakery development - Bread Options Rise
inStorebuyer - September 2011 - 27
inStorebuyer - September 2011 - 28
inStorebuyer - September 2011 - 29
inStorebuyer - September 2011 - deli development - Deli Salad Appeal Holds Steady
inStorebuyer - September 2011 - 31
inStorebuyer - September 2011 - The Community Food Circle
inStorebuyer - September 2011 - 33
inStorebuyer - September 2011 - 34
inStorebuyer - September 2011 - 35
inStorebuyer - September 2011 - 36
inStorebuyer - September 2011 - 37
inStorebuyer - September 2011 - 38
inStorebuyer - September 2011 - Hen House gets LOCAL
inStorebuyer - September 2011 - 40
inStorebuyer - September 2011 - 41
inStorebuyer - September 2011 - 42
inStorebuyer - September 2011 - 43
inStorebuyer - September 2011 - food safety - Packaging Goes GREEN
inStorebuyer - September 2011 - health&nutrition - Cater to Calorie Counters
inStorebuyer - September 2011 - cheese corner - Last of the Limburger
inStorebuyer - September 2011 - 47
inStorebuyer - September 2011 - product trends
inStorebuyer - September 2011 - 49
inStorebuyer - September 2011 - 50
inStorebuyer - September 2011 - 51
inStorebuyer - September 2011 - product showcase
inStorebuyer - September 2011 - ad index
inStorebuyer - September 2011 - secret shopper - 15 Items or Whatever
inStorebuyer - September 2011 - 55
inStorebuyer - September 2011 - 56
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