inStore - November/December 2013 - (Page 36)
gear up for graduation
graduation party
by Bob Sims
G
raduation promotes eating and gift giving, both of which
give supermarkets the opportunity for increased sales in the
bakery, deli and foodservice areas. In a nationwide survey
conducted by www.GraduationParty.com, $985 was the average amount
spent on graduation parties. Two different sample budgets from the
website showed the average food and beverage costs at $335 and $475
- depending on fare and number of guests served. If a supermarket can
upsell its services, and possibly add some, these tickets will generate a
substantial increase in revenue throughout the graduation season.
Graduation rates
Federal data released this year shows the high school graduation
rate steadily increasing and reflects the highest graduation rate
since the 1969-70 school year (78.7%).
2000-2001 school year
Make your store a one-stop shopping destination for graduation parties
next year by preparing specials and promotions that cater to the party
host by supplying as much as possible. If it can be made cost effective
in your particular store, bundling party packages that include deli
trays, appetizers, meal solutions, beverages and desserts will wrap up
complete service and guarantee that party throwers will shop your
store exclusively.
With high school graduation rates rising and drop-out rates continuing
to fall, there should be plenty of graduation parties come May.
Regardless of how you decide to maximize sales, everything should be
topped off with a decadent dessert, cake or otherwise.
36 * NOV + DEC 2013 * instore
2008-2009 school year
71.7%
75.5%
2005-2006 school year
2009-2010 school year
73.4%
78.2%
In addition, the drop-out rate continues to fall from 6.1% in 1972
to 3.4% in 2010.
SOURCE: NATIONAL CENTER FOR EDUCATION
http://www.GraduationParty.com
Table of Contents for the Digital Edition of inStore - November/December 2013
inStore - November/December 2013
Editor's Note - The Summer Issue
What's in store for June & July
Table of Contents
News - On Our Radar
Consumer Insights - Sweet Goods
Deli Sandwiches
Millennials
Gear Up for Summer - Summer Sensations
Gear Up for Graduation - Graduation Party
Gear Up for Weddings - Lucrative Wedding Cakes
Gear Up for Specialty Foods - Why Specialty Foods are so Special
Product Trends - First to Market
Ad Index
Next Up: Gear Up for Halloween
inStore - November/December 2013
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