inStore - July/August 2014 - 18
consumer insights
Deli Salads
.5
%
11
.6
%
EAST REGION
8.
3%
8.
SOUTH REGION
1%
5%
9.
7%
7.
7%
7.
CENTRAL REGION
9.
8%
11
1%
3%
9.
TOTAL U.S.
WEST REGION
Deli Salads Average Weekly Sales (per store) by Region
86
,5
7
$1 7
,8
35
,9
$1
$1
,7
5
$1 5
,9
76
$2
,5
65
52 WKS ENDING 04/26/14
$2
PREVIOUS YEAR
,5
$2 61
,6
51
The top-selling deli salad was potato salad.
Potato salad sold an average of $442 per store
per week, a decrease of 1.1% from the previous
year. Other lettuce salads, which include
salads such as garden, chef, and cobb, had
the largest dollar gains across the deli salad
category, up 3.6% to $212 per store per week.
52 WKS ENDING 04/26/14
$2
The Central region topped sales performance
among the U.S. regions with an average of
$2,651 per store per week, and had the highest
dollar growth in deli salads at 3.5%. The lowest
contributor to deli salad sales nationally was
the West region at $1,835 per store per week.
However, the West increased dollar sales 3.3%
compared to the previous year.
PREVIOUS YEAR
9.
Nationally, deli salad sales peaked the week
of the Fourth of July (the week ending July 6,
2013). The week of Memorial Day posted the
second largest sales with an average of $2,834
per store.
Deli Salads Dollar Contribution to Department Sales by Region
,1
1
$2 7
,1
59
During the 52 weeks ending April 26, 2014, deli
salads were the second largest contributor to
deli prepared food dollar sales, behind deli
prepared chicken. Fifty percent of U.S. households purchased deli salads from the deli
department during this period on 4.9 trips per
year, a slight decrease from the prior year.
$2
TRENDING
TOTAL U.S.
CENTRAL REGION
EAST REGION
SOUTH REGION
WEST REGION
Total US Salads Average Sales (per store) Per Week
PREVIOUS YEAR
52 WKS ENDING 4/26/14
$3500.00
$3000.00
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
FreshFacts Point-of-Sale Data: 52 weeks ending 4/26/14 key U.S.
grocery, mass/supercenter and club chains
FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending
4/19/14 grocery channel only
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
$2500.00
$2000.00
$1500.00
5/5/2013
7/5/2013
9/5/2013
11/5/2013
1/5/2014
3/5/2014
6/5/2013
8/5/2013
10/5/2013
12/5/2013
2/5/2014
4/5/2014
18 * JUL + AUG 2014 * instore
018_IB_JulAug14_TrendSalads.indd 18
7/16/2014 3:59:37 PM
inStore - July/August 2014
Table of Contents for the Digital Edition of inStore - July/August 2014
inStore - July/August 2014
Editor's Note - Healthy Lifestyles
What's in store for March + April
Table of Contents
News - On Our Radar
Consumer Insights - Trending: Cookies
Trending - Deli Salads
Supplements to Your Traditional Offerings
Pasta Salads
Consumer Trends - Consider Lower Sodium
Shopper Demographics - The Healthy Lifestyle Consumer
Regulating Trans Fats
The Super Bowl - Football Parties
Merchandising Tips
Valentine's Day - Maximizing Sales
Ideas for Increasing Your Valentine’s Day Sales
Fondue - Double Dip
Packaging Spotlight - Rotisserie Chicken
Product Trends - First to Market
Product Showcase/Ad Index
Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - inStore - July/August 2014
inStore - July/August 2014 - 2
inStore - July/August 2014 - Editor's Note - Healthy Lifestyles
inStore - July/August 2014 - 4
inStore - July/August 2014 - 5
inStore - July/August 2014 - What's in store for March + April
inStore - July/August 2014 - 7
inStore - July/August 2014 - Table of Contents
inStore - July/August 2014 - 9
inStore - July/August 2014 - News - On Our Radar
inStore - July/August 2014 - 11
inStore - July/August 2014 - Consumer Insights - Trending: Cookies
inStore - July/August 2014 - 13
inStore - July/August 2014 - 14
inStore - July/August 2014 - 15
inStore - July/August 2014 - 16
inStore - July/August 2014 - 17
inStore - July/August 2014 - Trending - Deli Salads
inStore - July/August 2014 - 19
inStore - July/August 2014 - Supplements to Your Traditional Offerings
inStore - July/August 2014 - 21
inStore - July/August 2014 - Pasta Salads
inStore - July/August 2014 - 23
inStore - July/August 2014 - Consumer Trends - Consider Lower Sodium
inStore - July/August 2014 - 25
inStore - July/August 2014 - Shopper Demographics - The Healthy Lifestyle Consumer
inStore - July/August 2014 - 27
inStore - July/August 2014 - 28
inStore - July/August 2014 - 29
inStore - July/August 2014 - 30
inStore - July/August 2014 - 31
inStore - July/August 2014 - 32
inStore - July/August 2014 - 33
inStore - July/August 2014 - 34
inStore - July/August 2014 - 35
inStore - July/August 2014 - Regulating Trans Fats
inStore - July/August 2014 - 37
inStore - July/August 2014 - The Super Bowl - Football Parties
inStore - July/August 2014 - 39
inStore - July/August 2014 - 40
inStore - July/August 2014 - Merchandising Tips
inStore - July/August 2014 - 42
inStore - July/August 2014 - 43
inStore - July/August 2014 - Valentine's Day - Maximizing Sales
inStore - July/August 2014 - Ideas for Increasing Your Valentine’s Day Sales
inStore - July/August 2014 - 46
inStore - July/August 2014 - 47
inStore - July/August 2014 - 48
inStore - July/August 2014 - 49
inStore - July/August 2014 - Fondue - Double Dip
inStore - July/August 2014 - 51
inStore - July/August 2014 - 52
inStore - July/August 2014 - 53
inStore - July/August 2014 - Packaging Spotlight - Rotisserie Chicken
inStore - July/August 2014 - 55
inStore - July/August 2014 - Product Trends - First to Market
inStore - July/August 2014 - Product Showcase/Ad Index
inStore - July/August 2014 - Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - 59
inStore - July/August 2014 - 60
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