inStore - July/August 2014 - 41
the super bowl
Merchandising Tips
For effective sampling a living, breathing, and selling person needs to be
present. Not only will they engage customers on a personal level, but they
can upsell products and steer shoppers in the directions you wish them
to go. Whether you hire outside companies to do this or keep it in-house,
the people working on the sampling displays and demonstrations need
to have specific training and detailed product knowledge of what is being
sampled and demonstrated.
1. Create a one-stop-shop for party hosts. "Position yourself as a
party destination. Are you making it easy for the host?" says Joel
Gregoire, industry analyst at NPD Group. This is where cross
merchandising snacks and beverages come into play.
2. Have several points of interruption flagging related items. If
using ready-display pallets, a half-pallet allows for more points of
interest, says Joe Milando, a VP of sales at Trophy Foods.
3. Prizes pay off. Laurie Jennings of Masstown Market once did an
Xbox giveaway as part of a promo. As Jennings sees it: "An ad in
the local paper costs $1,000; the Xbox cost us $200." Sure, only
existing customers see the promo, but Jennings says it creates
buzz, and shoppers spread the word to friends and family.
4. Get typing! Yucatan Foods' Kristyn Lawson says giving party tips
via online social media creates excitement and has a broad reach.
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instore * JUL + AUG 2014 * 41
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inStore - July/August 2014
Table of Contents for the Digital Edition of inStore - July/August 2014
inStore - July/August 2014
Editor's Note - Healthy Lifestyles
What's in store for March + April
Table of Contents
News - On Our Radar
Consumer Insights - Trending: Cookies
Trending - Deli Salads
Supplements to Your Traditional Offerings
Pasta Salads
Consumer Trends - Consider Lower Sodium
Shopper Demographics - The Healthy Lifestyle Consumer
Regulating Trans Fats
The Super Bowl - Football Parties
Merchandising Tips
Valentine's Day - Maximizing Sales
Ideas for Increasing Your Valentine’s Day Sales
Fondue - Double Dip
Packaging Spotlight - Rotisserie Chicken
Product Trends - First to Market
Product Showcase/Ad Index
Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - inStore - July/August 2014
inStore - July/August 2014 - 2
inStore - July/August 2014 - Editor's Note - Healthy Lifestyles
inStore - July/August 2014 - 4
inStore - July/August 2014 - 5
inStore - July/August 2014 - What's in store for March + April
inStore - July/August 2014 - 7
inStore - July/August 2014 - Table of Contents
inStore - July/August 2014 - 9
inStore - July/August 2014 - News - On Our Radar
inStore - July/August 2014 - 11
inStore - July/August 2014 - Consumer Insights - Trending: Cookies
inStore - July/August 2014 - 13
inStore - July/August 2014 - 14
inStore - July/August 2014 - 15
inStore - July/August 2014 - 16
inStore - July/August 2014 - 17
inStore - July/August 2014 - Trending - Deli Salads
inStore - July/August 2014 - 19
inStore - July/August 2014 - Supplements to Your Traditional Offerings
inStore - July/August 2014 - 21
inStore - July/August 2014 - Pasta Salads
inStore - July/August 2014 - 23
inStore - July/August 2014 - Consumer Trends - Consider Lower Sodium
inStore - July/August 2014 - 25
inStore - July/August 2014 - Shopper Demographics - The Healthy Lifestyle Consumer
inStore - July/August 2014 - 27
inStore - July/August 2014 - 28
inStore - July/August 2014 - 29
inStore - July/August 2014 - 30
inStore - July/August 2014 - 31
inStore - July/August 2014 - 32
inStore - July/August 2014 - 33
inStore - July/August 2014 - 34
inStore - July/August 2014 - 35
inStore - July/August 2014 - Regulating Trans Fats
inStore - July/August 2014 - 37
inStore - July/August 2014 - The Super Bowl - Football Parties
inStore - July/August 2014 - 39
inStore - July/August 2014 - 40
inStore - July/August 2014 - Merchandising Tips
inStore - July/August 2014 - 42
inStore - July/August 2014 - 43
inStore - July/August 2014 - Valentine's Day - Maximizing Sales
inStore - July/August 2014 - Ideas for Increasing Your Valentine’s Day Sales
inStore - July/August 2014 - 46
inStore - July/August 2014 - 47
inStore - July/August 2014 - 48
inStore - July/August 2014 - 49
inStore - July/August 2014 - Fondue - Double Dip
inStore - July/August 2014 - 51
inStore - July/August 2014 - 52
inStore - July/August 2014 - 53
inStore - July/August 2014 - Packaging Spotlight - Rotisserie Chicken
inStore - July/August 2014 - 55
inStore - July/August 2014 - Product Trends - First to Market
inStore - July/August 2014 - Product Showcase/Ad Index
inStore - July/August 2014 - Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - 59
inStore - July/August 2014 - 60
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