NEXT UP Easter and Purchasing Triggers The Easter celebration means sweets. Sugar cookies, shortbread cookies, cake pops and anything you can think of that's decorated in bright and pastel pinks, greens, yellows and blues will hop off the bakery shelves in Easter. Something else that happens during the Easter season is big family meals. Foodservice and deli need to prepare for customers needing large and small meal solutions. Understanding rational and emotional purchase triggers and their differences will put you in a much better position to make important decisions regarding your bakery deli. The next issue of instore will take a deeper look at how. 58 * JUL + AUG 2014 * instore