inStore - September/October 2014 - (Page 12)

consumer insights Donuts Donut Dollar Contribution to Department Sales 7. 6% 7. 8% 4. 7% 5. 0 % 7. 6% 8. 1% 11 TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Donut Average Weekly Sales (per store) by Region 52 WKS ENDING 06/28/14 ,3 1 $1 5 ,3 61 PREVIOUS YEAR 4 15 $8 8 $8 0 $8 $7 $6 74 $7 0 6 77 7 62 $9 0 $8 The Central Region was the largest contributor to donut sales nationally at 11.5% and the East Region was the smallest contributor to national donut sales at 5.0%. The central region topped donut sales performance among the US regions with an average of $1,361 per store per week while the East region posted the lowest sales among the US regions with an average of $706 per store per week. 5 $1 Nationally, donut sales peaked between early February and mid March coinciding with the "Fat Tuesday" holiday (the week ending March, 8, 2014) at $1,148 per store. The second highest donut sales occurred the week ending June 14, 2014, with average sales of $95 per store. 52 WKS ENDING 06/28/14 .2 % 11 .5 % PREVIOUS YEAR 7% 7. 9% During the 52 weeks ending June 28, 2014, dollar sales in the bakery department increased 3.1%. Within the bakery department, 21.3% of dollar sales were driven by breakfast bakery sales. Donuts, the largest of all breakfast bakery sub-categories, contributed to 37.4% of breakfast bakery dollar sales with 37.7% of US households purchasing donuts from the bakery department during this period. These households purchased donuts an average of 4.0 trips per year, consistent compared to the prior year's average. One count/bulk donuts had the largest contribution to donut sales at 37.4% of sales with 12 count donuts trailing behind at 19.0%. 7. TRENDING TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total US Donut Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 6/28/14 $1200.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 6/28/14 key US grocery, mass/supercenter and club chains FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 7/12/14 grocery channel only For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 12 * SEP + OCT 2014 * instore $1000.00 $800.00 $600.00 7/5/2013 9/5/2013 11/5/2013 1/5/2014 3/5/2014 5/5/2014 8/5/2013 10/5/2013 12/5/2013 2/5/2014 4/5/2014 6/5/2014

Table of Contents for the Digital Edition of inStore - September/October 2014

inStore - September/October 2014
Editor's Note - Spring Into Action
What's in store for May + June
Table of Contents
News - On Our Radar
Consumer Insights - Donuts
Deli Prepared Foods
Healthy Snacking
Easter and Spring Holiday Promotions - Spring Inspirations
College basketball - Tourney Time
Consumer Purchasing Behavior - The Rise of Individual Shoppers
Cheese - Specialty Cheese Displays
Chocolate - Chocolate Spotlight
Product Trends
Product Showcase/Ad Index
Next Up - Graduations and Picnics

inStore - September/October 2014