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consumer insights Breads and Rolls .4 29 % .2 % 29 .7 % 28 .2 % 27 25 breads and rolls during this period. 33 % .1 % and nearly 80% of U.S. households purchased .9 increased 2% compared to the previous year, 52 WEEKS ENDING 08/30/14 32 2014. Average weekly sales of breads and rolls Total US Breads and Rolls Dollar Share by Sub-Category .5 25 % .6 % sales during the 52 weeks ending August 30, .7 29 % .0 % Breads and rolls accounted for 29% of bakery 28 TRENDING These households also increased spend per trip on breads and rolls, up 2.5% to $3.02 per trip. During this period, breads accounted for 53.3% of breads and roll sales, while rolls accounted for 46.7%. Nationally, peak sales for breads and rolls occurred during the weeks of Christmas and Thanksgiving. Sales were highest during the week ending December 28, 2013, at $4,634 per store. The week of Thanksgiving (the week TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Breads and Rolls Average Weekly Sales (per store) by Region PREVIOUS YEAR 52 WKS ENDING 08/30/14 0 ,7 contribution to bakery department sales ,1 7 $3 1 ,2 24 $3 $2 $2 ,8 $2 35 ,9 29 ,9 $3 99 ,0 43 ,2 $3 44 ,3 0 9 Regionally, the East region posted the highest $3 September 28, 2013. $4 for breads and rolls was the week ending $4 ,6 77 $4,770 per store. The lowest-selling week 6 ending November 30, 2013) posted sales of at 33.1%, up from the previous year's 32.9% contribution. The Central region posted the lowest contribution at 25.6%, steady compared to the previous year. TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total US Breads and Rolls Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 8/30/14 $3500.00 $3400.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 8/30/14 key U.S. grocery, mass/supercenter and club chains FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 7/12/14 grocery channel only For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 12 * NOV + DEC 2014 * instore $3300.00 $3200.00 $3100.00 $3000.00 9/5/2013 11/5/2013 1/5/2014 3/5/2014 5/5/2014 7/5/2014 10/5/2013 12/5/2013 2/5/2014 4/5/2014 6/5/2014 8/5/2014

Table of Contents for the Digital Edition of instore - Nov + Dec 2014

instore - Nov + Dec 2014
Editor's Note - Top Trends to Watch
What's in store for July + August
Table of Contents
News - On Our Radar
Consumer Insights - Breads and Rolls
Trending Pizza
Consider Kosher
The Parent Mindset - The New American Household
Celebration - Graduation Season
Key Culinary Trends - The Gournet Picnic
Weddings - Special Occasion Cakes
Beverage Options - Drinks
Convenience - Packaging Solutions
Product Trends
Ad Index
Next Up - Summer & Back to School

instore - Nov + Dec 2014