instore - June 2015 - (Page 34)
trading up
for the holidays
by John Unrein
A
s the make-or-break winter holidays approach, there is never a
better time of year to take a closer look at consumer spending
patterns and which products and trends will be top of mind
among bakery, deli and cheese shoppers for the Christmas season.
There's certainly a huge amount of dollars at stake. Bread and rolls,
cookies and sweet goods are three key bakery categories that enjoy
their biggest weeks of the year leading up to Christmas. The holiday
ranks second for pies and third most important for cakes. In the deli,
Christmas ranks first for deli prepared foods and rotisserie chicken.
First, let's take a bead on consumer attitudes about spending.
According to Mintel's new report American Lifestyles 2015, nonessential
categories, including dining out, are expected to see the greatest gain of
about 27 percent over the next five years, a key indicator that the 2015
holiday season should see a slight improvement over 2014. Improving
personal finances, shifting demographics and consumers balancing
spending priorities by trading up or down rather than cutting spending
entirely or splurging across the board will drive these increases.
US consumer expenditures increased 3.4 percent in 2014, with spending
in recreational categories including vacations and tourism showing
34 * JUNE 2015 * instore
Our data show a continuing trend
of increased spending for
enjoyment purposes, including
purely recreational categories of
vacations and tourism, as well as
alcoholic drinks and dining out."
Fiona O'Donnell, lifestyles category manager at Mintel
the greatest gains. In line with economic growth is increased consumer
confidence, as January 2015 was the first time that confidence eclipsed
the pre-recession high. Household spending expectations appear
to have stabilized post-recession with nearly one in five consumers
planning on spending more month-over-month. These factors point to
increased spending in 2015, when the forecast is up 3.9 percent.
Table of Contents for the Digital Edition of instore - June 2015
instore - June 2015
Editor's Note - Answering the Challenge
What's Ahead
Table of Contents
News - On Our Radar
Industry Research - Trending Donuts
Trendspotting: Pies
Trending Dips, Spreads, Toppings
Trendspotting: Sushi
Consumer Insights - Generation X
Diet Trends - Consider Trans Fat Free
Shopper Demographics - Still Getting Healthier
Nutrition Statistics
Seasonal Promotions - Trading Up for the Holidays
Specialty Foods - Asian Cuisine Takes Hold
Product Spotlight - Sweet Snacking
Specialty Cheese - French Cheese
Equipment - Labor Savers
Product Trends
Next Up
Product Showcase/Ad Index
instore - June 2015
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