instore - Nov + Dec 2015 - (Page 22)

Smaller Households A merican families and households have continued to steadily Adjusting to Smaller Households get smaller over the past few decades, and married households tend to be smaller and comprised of older adults, according to the US census bureau. The shifts in consumer purchasing patterns the retail food industry and foodservice is experiencing are broader and more pervasive than most industry executives imagine, according to research conducted by The report also shows that between 1970 and 2012 in the US Deloitte Consulting for the Food Marketing Institute and the Grocery * The average number of people per household shrank from 3.1 to 2.6 Manufacturers Association. The bottom line is the food industry is * The proportion of one-person households rose from 17 percent to 27 dramatically changing, and that change is consistent across age ranges, percent regions of the country and income levels. The snacking trend also * Share of family households fell from 81 percent to 66 percent relates to the shrinking household in terms of time conservation and * The percentage of households made up of married couples with kids ease of preparation. under the age of 18 shrank by half from 40 percent to 20 percent In 2014 annual consumption per capita of snack foods consumed at Different Shopping meal times among solo diners reached 191 eating occasions compared to 167 in 2011, which stretched across the US population represents a The changes in US household demographics mean that food retailers difference of billions of eating occasions. Food retailers can adjust their need to change as well to meet the changing shopping habits of offerings to accommodate these emerging patterns. "Food manufac- consumers that have resulted from these shifts. The easiest take away turers and retailers should think about the unique needs of the solo from the changes comes in the form of packaging. For fresh food and consumer when developing products and packaging," says Darren foodservice, an increase in smaller packing, re-sealable packaging and Seifer, NPD food and beverage industry analyst. "Marketing messages smaller portion options will address the issue head on, at the surface. should be crafted to be relevant to them and their eating behaviors." However, foodservice departments and programs can look beyond that, as well. The Health Factor The Acosta Sales & Marketing report, "The Evolution of Eating," states The ATKearney and Technomic report, "Fresh Prepared Foods: that 46 percent of US diners prepare meals at home more often than Cracking the code for US retailers," shows that fresh prepared foods last year, but that 16 percent of those meals had a carry out or prepared have seen an increase in sales-though consumers may have less component from a grocery store. Instead of a meal cooked entirely discretionary income, they are still time-starved and want the conve- from scratch, more hybrid meals with foodservice items such a salad nience of fresh meals they do not have to prepare. in a bag and rotisserie chicken were used. Retailers with foodservice departments and fresh food offerings can leverage these trends by The report goes on to say that shifts in household composition are upping and diversifying their foodservice offerings to accommodate another boon to demand for fresh prepared foods. Smaller households consumers. (singles, couples) and urban consumers in particular want healthier, 22 * NOV + DEC 2015 * instore

Table of Contents for the Digital Edition of instore - Nov + Dec 2015

instore - Nov + Dec 2015
Editor's Note - Channel Blurring
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Cookies
Deli Prepared Foods
Smaller Households
Commissary Insider - Insight Insider
Preserving Color in Ready-To-Eat Meats
Big Gains for Ancient Grains
Proactive Defense
Deli & Cheese Slicers
Metal Detection
Deli Trends - Clean Eating
Adapting to Change - Foodservice Trends
Growing Movement - Free-form category explodes
Specialty in the Bakery - Artisan bread displays
Be Competitive - Lunchtime
Product Spotlight - Cookies, candies & sweets
Specialty Cheese - Pizza cheeses
Product Trends - First to Market
Product Showcase
Next Up/Ad Index

instore - Nov + Dec 2015