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80% of clean eaters say this is their lifestyle as opposed to a diet or fad. CONSIDER C Clean Eating lean eating is what is making the perimeter of grocery stores Adding fresh fruits to desserts appeals to "clean eating" shoppers. a popular spot, but a new report by The NPD Group, a leading global information company, finds that many consumers feel that clean eating can include some processing and packaged Such developments are supported by store development initiatives across the country. foods. NPD's How Consumers Define Clean Eating report shows that 61 percent of primary grocery shoppers feel packaged foods are In Newport News, Virginia, Whole Foods Market opened a acceptable when eating clean, and 44 percent of shoppers say some 40,000-square-foot store, the company's 12th location in Virginia. In processing is also acceptable. addition to offering natural and organic products, including seasonal, locally sourced produce, sustainable seafood and high-quality meat NPD's study, which surveyed over 5,000 consumers to understand and poultry-free of artificial flavors, colors, sweeteners, preserva- what clean eating means to them and how it impacts consumption tives and hydrogenated oils, Whole Foods Market Newport News will and shopping behaviors, shows that there are several key aspects of feature an extensive bakery with made-in-house bread, donuts and clean eating that are more prominent than others. Generally, clean Whole Foods Market's take on retro-style snack cakes-a first for the eaters emphasize items that are absent in foods or beverages versus region. what they contain. Of most importance to these consumers are foods that do not contain chemicals, preservatives or additives, and no Unique design elements include an original wooden bay boat for pesticides, and these consumers appear to be adamant about their the coffee and custard bar, as well as local products merchandised choices since 80 percent of clean eaters say this is their lifestyle as through the store's open call for suppliers. opposed to a diet or fad. Food Lion recently unveiled a new, easier shopping experience for People who are core followers of clean eating currently represent only customers in 162 stores in greater Raleigh, North Carolina. To make about five percent of primary grocery shoppers, skewing female and shopping more affordable for its customers, the company made a younger. While this is a small portion of the population, clean eating landmark $250 million capital investment this year, the largest in the may have more staying power than typical diets since consumers grocer's history. view it as a lifestyle. And some consumers already practice clean eating but may not even know they are following some of the clean Key additions are an expanded selection of natural and organic items, eating guidelines. In addition, half of clean eaters have been following as well as a dedicated gluten-free section. A new assortment of prod- this lifestyle for over a year, which suggests that this is a lifestyle that ucts includes a new Taste of Inspirations premium line of deli meats can be sustained and therefore can grow in the coming decades, and cheeses. The grocer now has a wider variety of grab-and-go items according to the NPD report. and pre-sliced deli meats and cheeses, which are sliced fresh daily. instore * NOV + DEC 2015 * 27

Table of Contents for the Digital Edition of instore - Nov + Dec 2015

instore - Nov + Dec 2015
Editor's Note - Channel Blurring
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Cookies
Deli Prepared Foods
Smaller Households
Commissary Insider - Insight Insider
Preserving Color in Ready-To-Eat Meats
Big Gains for Ancient Grains
Proactive Defense
Deli & Cheese Slicers
Metal Detection
Deli Trends - Clean Eating
Adapting to Change - Foodservice Trends
Growing Movement - Free-form category explodes
Specialty in the Bakery - Artisan bread displays
Be Competitive - Lunchtime
Product Spotlight - Cookies, candies & sweets
Specialty Cheese - Pizza cheeses
Product Trends - First to Market
Product Showcase
Next Up/Ad Index

instore - Nov + Dec 2015