instore - June 2016 - (Page 10)
VALENTINA R. / ADOBE STOCK
spotlight
Pizza
BY THE NUMBERS
3.4%
2.4%
3%
3.5%
During the latest 52 weeks ending April 2,
2016, pizza contributed 3.1 percent to deli
department dollar sales, with average sales
of $819 per store per week, which was an
increase of 7.1 percent over the previous year.
Average dollar sales of pizza increased by as
much as 8.1 percent in the South region when
compared to the previous year. Pizza sales
peaked the week prior to Valentine's Day (the
week ending February 13, 2015) at $1,011 per
store.
Like last year, pizza fared best in the East
region, where it averaged $1,081 in weekly
sales per store. The Central region saw sales
of $861 per store per week, up from $818 last
year.
Whole pizza was again, by far, the biggest
seller in the category, accounting for 67.2
percent of total sales. Slice pizza accounted
for 10 percent, while component was 7.2
percent and the calzone/Stromboli category
accounted for 3.7 percent.
Weekly Pizza Sales
Per Store by Region
$861
$1,081
$811
$626
Central
East
South
West
Total US Pizza Average
Sales Per Store by Week
$1,200
$1,000
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
10 * JUNE 2016 * instore
$800
$600
APR MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MAR
BERT FOLSOM - FOTOLIA / ADOBE STOCK
Pizza Contribution to
Bakery Sales by Region
Table of Contents for the Digital Edition of instore - June 2016
instore - June 2016
Editor's Note - Retail Foodservice: Here's your chance
Table of Contents
News - On our radar
Feature - Prepared and growing
Spotlight - By the numbers: Pizza
Cover story - Prepared for the holidays
Commissary Insider - Insight Insider: Bimmy's boasts food 'made with love'
Food Safety: Creating a food safety culture
Equipment: Success with spiral refrigeration systems
Best labeling practices: How do you show you’re non-GMO?
Operations and logistics: The importance of preventative maintenance
Specialty Insights - Consider Olives & Antipasta
Feature - Marketing to smaller households
Product Knowledge - Need to Know: Holiday pies
Equipment & Packaging - Latest Innovation: Slicing equipment
Merchandising - On display: Holiday gifts
Product Trends - First to Market
Product Showcase
Ad Index
instore - June 2016
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