instore - May 2017 - 72

merchandising

ON DISPLAY

Promotion Ideas

Did you know there is a food holiday just about every day of the year?
Such as June 2 is National Donut Day or that August 4 is National
Chocolate Chip Cookie Day? How about the month of October is
National Pizza Month? Maybe your customers do not know this fact.
Now you can enlighten your customers with these fun food facts and
information about all the National Foods Days and Food Months. This is
a great opportunity to create a marketing buzz within the bakery, deli,
produce, and dairy department.
All that is required is to promote the national food day or month is
to send out an Eblast on your company's social media, sharing with
your customers what holiday is coming up. Display creative signage
in the store highlighting the national food holiday and product being
promoted. Add a pop-up to your company's website sharing information on that days food holiday or upcoming food holidays.
The idea is to begin by promoting a food holiday such as National
Chocolate Cake Day on January 27. Share some background information on this food holiday, such as the fact that cakes have a rich culinary
history. An early form of cakes (called plakous) originated in Greece.
Today, the most popular kind of cake is chocolate. Highlighted in your
bakery, we are featuring our amazing black forest, devil's food, chocolate truffle and German chocolate cakes.
The month of August is deemed as National Sandwich Month. Create a
cross-merchandise event between the deli department to the cheese
department to the instore bakery and the commercial bakery department. Develop a unique sandwich of the day to offer customers at the
prepared sandwich counter within your store for the month of August.
To kick off National Sandwich Month, promote a contest to your
customers to submit the best sandwich idea. The winner's sandwich
would be featured in the supermarket newsletter, and the winning
sandwich would be highlighted all year as a part of the sandwich menu.
Also a gift certificate
would be awarded to shop
in the store.
If these ideas give your
customers an excuse to
eat a coffee cake on April
7 (National Coffee Cake
Day), then wonderful.
Since, basically every day
has at least one food to
celebrate. This could be
a fun and creative way to
bring awareness to holidays that are known and
also not well known.

72 * MAY 2017 * instore

Here are some upcoming fun
food holidays to promote in
your bakery or deli.
June 2
National Donut Day
June 6
National Gingerbread Day
June 13
Cupcake Lover's Day
June 18
International Picnic Day
July 4
National Barbecue Day
July 6
National Fried Chicken Day
July 9
National Sugar Cookie Day
July 20
National Ice Cream Sundae Day
August 3
National Watermelon Day
August 10
National S'mores Day
August 11
National Panini Day
August 14
National Creamsicle Day
August 20
National Bacon Lovers Day
September 1
National Gyro Day
September 16
National Cinnamon-Raisin Bread Day
September 26
National Key Lime Pie Day

Table of Contents for the Digital Edition of instore - May 2017