Instore - December 2018 - 24

cover story

The road ahead
Instore deli, bakery and prepared foods
departments look forward to a strong 2019
by Andy Nelson

2018

was the first full year following Amazon's
industry-shaking purchase of Whole Foods
Market. Not surprisingly, the year has seen its
share of convulsions in the retail grocery marketplace.

Most consumers still want to see, feel, smell and sometimes taste their
fresh foods before they purchase them.
Looking ahead to 2019, industry analysts and leading suppliers
continue to be bullish on instore deli, bakery and prepared foods,
with trends related to snacking, clean-label, transparency, meal
kits, ethnic foods, grab 'n go, farm-to-table and smaller serving sizes
among the many to keep a close eye on.

Retailers who want such projects to succeed will have to aggressively
market them in not only traditional but also social media channels,
Richard advises.
When it comes to transparency, Richard says, look for blockchain
and other technologies to continue transforming the ways in which
consumers track where their food comes from -right in the store
when they're deciding whether or not to buy it.
"Walmart is now making blockchain a requirement for producers," he
says. "We'll see it become more and more of a reality in 2019."

Snacking and transparency are just two of the many trends Eric
Richard, education coordinator for the International Dairy Deli
Bakery Association, says IDDBA will be tracking closely in 2019.

On a lower-tech level, look for grocery instore delis and bakeries
to make labeling easier to read in the coming year, Richard says.
"Increasingly, when you pick up the item, all the info will be up front,
where you don't have to turn it over and hunt for it."

"Snacking is very important in driving traffic in fresh departments,"
Richard says. "Deli, bakery and cheeses are perfect for snacking."

Closely related to transparency, farm-to-table will remain a big draw
in 2019, Richard says. Again, getting the word out is key.

Increasingly, snacks are taking the place of meals, and instore
departments are ideally equipped to take advantage, Richard

"Manufacturers are doing a good job, and retailers can do a good
job," he says. "If you do great marketing -telling consumers about

24 * DECEMBER 2018 * instore

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But while center-store faces an uncertain future in the digital age, the
fresh perimeter's prospects look considerably brighter.

says. Departments can, for instance, work together on grab-and-go
snacking solutions that are made instore. "It's a way to engage with
consumers," Richard says. "I think we'll see more of that."



Instore - December 2018

Table of Contents for the Digital Edition of Instore - December 2018

Instore - December 2018
Editor's Note - A wider scope
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Deli meat
Merchandising - ON DISPLAY: Artisan breads
Specialty Insights - CONSIDER: Sushi
Cover Story - The road ahead
Commissary Insider - December 2018
INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Food Safety - Cross-industry collaboration aids hygienic design
PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Feature - Grain gains
Product Trends - FIRST TO MARKET
Product Showcase
AD INDEX
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - 2
Instore - December 2018 - Editor's Note - A wider scope
Instore - December 2018 - 4
Instore - December 2018 - 5
Instore - December 2018 - CONTENTS
Instore - December 2018 - 7
Instore - December 2018 - News - NEED TO KNOW
Instore - December 2018 - 9
Instore - December 2018 - Spotlight - BY THE NUMBERS: Deli meat
Instore - December 2018 - 11
Instore - December 2018 - Merchandising - ON DISPLAY: Artisan breads
Instore - December 2018 - 13
Instore - December 2018 - 14
Instore - December 2018 - 15
Instore - December 2018 - 16
Instore - December 2018 - 17
Instore - December 2018 - 18
Instore - December 2018 - 19
Instore - December 2018 - Specialty Insights - CONSIDER: Sushi
Instore - December 2018 - 21
Instore - December 2018 - 22
Instore - December 2018 - 23
Instore - December 2018 - Cover Story - The road ahead
Instore - December 2018 - 25
Instore - December 2018 - 26
Instore - December 2018 - 27
Instore - December 2018 - 28
Instore - December 2018 - 29
Instore - December 2018 - 30
Instore - December 2018 - INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Instore - December 2018 - 32
Instore - December 2018 - 33
Instore - December 2018 - Food Safety - Cross-industry collaboration aids hygienic design
Instore - December 2018 - 35
Instore - December 2018 - 36
Instore - December 2018 - 37
Instore - December 2018 - PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Instore - December 2018 - 39
Instore - December 2018 - 40
Instore - December 2018 - 41
Instore - December 2018 - 42
Instore - December 2018 - 43
Instore - December 2018 - Feature - Grain gains
Instore - December 2018 - 45
Instore - December 2018 - 46
Instore - December 2018 - 47
Instore - December 2018 - Product Trends - FIRST TO MARKET
Instore - December 2018 - Product Showcase
Instore - December 2018 - AD INDEX
Instore - December 2018 - 51
Instore - December 2018 - 52
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