Instore - December 2018 - 44

cover story

Grain
gains
Whole Grains Council Conference
highlights category's benefits
by Jeff Gelski

R

easons to increase whole grain intake - and to steer clear of
grain-free diets - were covered Nov. 5 at the Whole Grains
Council Conference in Seattle.

Marissa McCormick, a nutrition scientist for Minneapolis-based
General Mills, Inc., spoke on how future research may show whole
grains aid in weight loss, even though other weight-loss diets like
paleo and keto tend to fit into the low-carbohydrate category or the
high-fat category
"There's a $60 billion weight loss industry out there, and unfortunately carbohydrates are getting demonized," she said . "Even more
unfortunately, whole grains get lumped into that (low-carbohydrate)
category. So people are avoiding all sorts of grains, even grains that
are really good for them."
Plenty of research has demonstrated whole grain health benefits in
the areas of cardiovascular, digestion and weight regulation, she said.

She added, "Whole grains are good for us. We know that. It's that
weight loss piece that's still a little tricky to pinpoint."

Melissa Abbott of the Hartman Group highlighted the rise of
snacking at the Whole Grains Council Conference in Seattle.
44 * DECEMBER 2018 * instore

WHOLE GRAINS COUNCIL

"When I say weight regulation, I don't mean weight loss," Ms.
McCormick said. "I mean more of that weight maintenance, weight
management."



Instore - December 2018

Table of Contents for the Digital Edition of Instore - December 2018

Instore - December 2018
Editor's Note - A wider scope
CONTENTS
News - NEED TO KNOW
Spotlight - BY THE NUMBERS: Deli meat
Merchandising - ON DISPLAY: Artisan breads
Specialty Insights - CONSIDER: Sushi
Cover Story - The road ahead
Commissary Insider - December 2018
INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Food Safety - Cross-industry collaboration aids hygienic design
PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Feature - Grain gains
Product Trends - FIRST TO MARKET
Product Showcase
AD INDEX
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - Instore - December 2018
Instore - December 2018 - 2
Instore - December 2018 - Editor's Note - A wider scope
Instore - December 2018 - 4
Instore - December 2018 - 5
Instore - December 2018 - CONTENTS
Instore - December 2018 - 7
Instore - December 2018 - News - NEED TO KNOW
Instore - December 2018 - 9
Instore - December 2018 - Spotlight - BY THE NUMBERS: Deli meat
Instore - December 2018 - 11
Instore - December 2018 - Merchandising - ON DISPLAY: Artisan breads
Instore - December 2018 - 13
Instore - December 2018 - 14
Instore - December 2018 - 15
Instore - December 2018 - 16
Instore - December 2018 - 17
Instore - December 2018 - 18
Instore - December 2018 - 19
Instore - December 2018 - Specialty Insights - CONSIDER: Sushi
Instore - December 2018 - 21
Instore - December 2018 - 22
Instore - December 2018 - 23
Instore - December 2018 - Cover Story - The road ahead
Instore - December 2018 - 25
Instore - December 2018 - 26
Instore - December 2018 - 27
Instore - December 2018 - 28
Instore - December 2018 - 29
Instore - December 2018 - 30
Instore - December 2018 - INSIGHT INSIDER - Raybern’s focuses on classic sandwiches, new flavors
Instore - December 2018 - 32
Instore - December 2018 - 33
Instore - December 2018 - Food Safety - Cross-industry collaboration aids hygienic design
Instore - December 2018 - 35
Instore - December 2018 - 36
Instore - December 2018 - 37
Instore - December 2018 - PRODUCT CATEGORY SPOTLIGHT - Prepared entrees
Instore - December 2018 - 39
Instore - December 2018 - 40
Instore - December 2018 - 41
Instore - December 2018 - 42
Instore - December 2018 - 43
Instore - December 2018 - Feature - Grain gains
Instore - December 2018 - 45
Instore - December 2018 - 46
Instore - December 2018 - 47
Instore - December 2018 - Product Trends - FIRST TO MARKET
Instore - December 2018 - Product Showcase
Instore - December 2018 - AD INDEX
Instore - December 2018 - 51
Instore - December 2018 - 52
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