Instore - December 2018 - 8

news

NEED TO KNOW
Online purchases
of perimeter
items rise
2019
Trends?
Fresh Direct, a
leading online

About half of online shoppers plan to purchase
groceries online more often in 2019, and more are
purchasing instore bakery, deli and prepared items,
according to a new study.
Lake Success, New York-based Retail Feedback
Group also found that Amazon is the top-rated online
grocer for overall satisfaction, followed by Walmart
and a category dubbed "Supermarkets/Food Stores."

Nearly half
of Americans
utilizing grocery
e-commerce
Almost half of U.S. consumers do some or all of their
grocery shopping online, according to a new study.
The study, KPMG's 2018 Grocery Retail Consumer
Perception Survey, found that 48 percent of
consumers do some or all of their grocery shopping
online and 59 percent are planning to in the future.

fresh grocer, chose
ten trends for the
coming year:
BRING FRESH FOOD
INTO SHELF-STABLE
CANNABIDIOLINFUSED FOODS
HIGH-QUALITY
CANNED FISH
OATS

ORGANIC 2.0
CAULIFLOWER
POWER
EVOLUTION OF
KID SNACKS

Boomers are the most satisfied with their online
grocery options, followed by Gen X and millennials.

Kroger bringing
first Ocado
warehouse to US
Kroger announced in late November that Monroe,
Ohio - just outside of its hometown of Cincinnati -
will be the site of the nation's first Ocado customer
fulfillment center.

SPREADING
LOCAL
BETTERFOR-YOU
BEVERAGES

8 * DECEMBER 2018 * instore

Kroger and Ocado - a British online grocer -
announced a partnership last May, a move that
should allow Kroger to boost its delivery business
with nearly 20 robot-powered warehouses.
The facility (also known as a "shed"), is subject to
securing state and local incentives and will introduce innovative robotics technology, allowing for
next-generation automated storage and retrieval,
according to the company. The 335,000-squarefoot shed will generate more than 400 new jobs.
It will serve customers across America.

48% of consumers
do some or all of their
grocery shopping online
and 59% are planning
to do so in the future.
.

"As the online grocery business is taking off, grocery
retailers and consumer packaged goods companies
alike need to adapt to factors that are important to
online shoppers," says Mark Larson, national leader
of KPMG's Consumer & Retail practice. "Already operating in low margin environments, winning retailers
and CPGs should consider innovative approaches in
strategic revenue management, as well as digital and
M&A strategies to remain competitive in the online
market shift."
The survey of more than 2,000 grocery shoppers
also indicated that product assortment (26 percent)
and product quality (25 percent) are of primary
importance to heavy online shoppers, outpacing
price (18 percent) as a critical factor. However, price
still remains relevant to online grocery shoppers
as price transparency makes less price-sensitive
customers more price savvy.

PREMIUM SPICE PACKETS

Purchase of deli meats and cheeses online rose 50
percent compared to last year at the same time,
bakery was up 36 percent and prepared foods and
meals were up 27 percent.

Instore - December 2018

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