Meat&Poultry -- April 2014 - 34

CEO Series

Ultimate
FIGHTER
by bernard shire

meatpoultry@sosland.com

F

Eldon Roth keeps
working to return BPI
to its former glory

or most people, age 72 - or even younger - would seem

other food products, it was treated with very small amounts

like a good time to retire. In fact, most people today

of ammonium hydroxide to destroy pathogens that might

retire in their mid-60s, and quite a few at a lot younger age.

be there. The meat product was used in fast-food restau-

But not Eldon Roth. Roth, who's just turned 72, and

rants, school lunches and other at-home beef products.

his wife, Regina, founders of Beef Products Inc. (BPI),

But during the past two years, the company's annual

have no intention of retiring anytime soon. The rest of

revenues dropped from $650 million to $130 million. Sales

their family, all co-owners of the company, have no plans

declined from 5 million lbs. of LFTB to 2 million lbs. per

to go anywhere either - far from it. For one thing, Eldon

week. The only plant now in operation is in South Sioux

and Regina Roth have no desire to take it easy. And for

City, Neb.; the other three are closed for the time being.

another, they have a big job ahead of them - bringing the

More than 700 employees have lost their jobs. Blame is

business back to where it was, or even beyond that. Right

put on an ABC News report two years ago that called the

now they're on the way to doing just that.

LFTB product "pink slime." Last year, the company

Two years ago, the Dakota Dunes, SD-based company

reporters, including Diane Sawyer, for knowingly and in-

as, Kansas and Iowa. It was the nation's top manufacturer

tentionally publishing false and disparaging statements re-

of "lean finely textured beef" (LFTB) which is a low-fat

garding BPI, including BPI Technology Inc. and Freezing

meat product coming from beef and trimmings. Like many

34

filed a $1.2 billion lawsuit against the network and three

was operating four ultra-modern plants in Nebraska, Tex-

Machines Inc., regarding its product, LFTB.

* Meat&Poultry * April 2014 * www.MeatPoultry.com



http://www.MeatPoultry.com

Meat&Poultry -- April 2014

Table of Contents for the Digital Edition of Meat&Poultry -- April 2014

Meat&Poultry -- April 2014 - 1
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Meat&Poultry -- April 2014 - IPPE-1
Meat&Poultry -- April 2014 - IPPE-2
Meat&Poultry -- April 2014 - IPPE-3
Meat&Poultry -- April 2014 - IPPE-4
Meat&Poultry -- April 2014 - IPPE-5
Meat&Poultry -- April 2014 - IPPE-6
Meat&Poultry -- April 2014 - IPPE-7
Meat&Poultry -- April 2014 - IPPE-8
Meat&Poultry -- April 2014 - IPPE-9
Meat&Poultry -- April 2014 - IPPE-10
Meat&Poultry -- April 2014 - IPPE-11
Meat&Poultry -- April 2014 - IPPE-12
Meat&Poultry -- April 2014 - IPPE-13
Meat&Poultry -- April 2014 - IPPE-14
Meat&Poultry -- April 2014 - IPPE-15
Meat&Poultry -- April 2014 - IPPE-16
Meat&Poultry -- April 2014 - IPPE-17
Meat&Poultry -- April 2014 - IPPE-18
Meat&Poultry -- April 2014 - IPPE-19
Meat&Poultry -- April 2014 - IPPE-20
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
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https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
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