401(k) Specialist Issue 1 - 2018 - 3

CONTENT
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14
VOLUME 4 - ISSUE 1 2018
Features
14 401(K) PRACTICE: Shlomo Benartzi Talks Tech's Transformation of
Retirement Saving
The famed behavioral economist compares auto-enrollment and escalation to autopilot-
get the altitude and heading wrong and it's all gonna crash. What's just over the horizon for
401(k) saving nudges, and what dynamic will digital innovation play? Here's what advisors
need to know.
20 401(K) CLIENT ACQUISITION: The Right Way to Identify 401(k) Niche Markets
Underserved and misunderstood, some market segments can deliver loyalty and ROI to
those advisors who are willing to put in the effort.
26 401(K) TOP ADVISORS BY PARTICIPANT OUTCOMES: The Company We Keep
Once again, we're honored to feature the first four selections of our 'Top Advisor By Participant
Outcomes' recognition and the creative ideas they share.
31 401(K) FIDUCIARY: Marcia Wagner Clues Us in on 'How to Avoid
Share-Class Chaos'
Regulators haven't even figured it out, sometimes relying on the courts for guidance. How can
401(k) advisors keep themselves and their plan-sponsor clients out of share-class trouble?
34 401(K) INVESTMENTS: CITs Are Hot-Why Aren't More Advisors Intrigued?
401(k) advisors conceptually 'get' collective investment trusts, but relatively few recommend
the product, despite substantial growth. What's the problem?
40 401(K) HEALTH SAVINGS ACCOUNT: How to Get People 'Lined Up Around
the Corner' for HSAs
401(k) contribution limits appear safe (for now) taking some of the heat off the retirement
saving vehicle, and some of the shine off the HSA as a potential alternative. Yet viable
reasons for including HSAs in the advisor's suite of product offerings certainly remain. EBRI's
Paul Fronstin explains.
Vol. 4, No. 1 @ 2018 by 401K Properties, LLC (ISSN: 2379-6405). All rights reserved. 401(k) Specialist is published
quarterly for a total of 4 issues per year, by 401K Properties, LLC, 6334 S. Racine Cir., Suite 200, Centennial, CO 80111.
POSTMASTER: Send address changes to 401K Properties, LLC, 6334 S. Racine Cir., Suite 200, Centennial, CO 80111.
Reproduction or reuse of any part of the work is strictly forbidden without written permission of the publisher.
8
Departments
4 Editor's letter
8 401(k) News You Can Use
12 The Fiduciary File
38 Coach's (K)orner
ISSUE 1 2018 | 401kSpecialist.com
3
Columns
24 401(k) Financial Wellness
How do we effectively move 401(k) financial
wellness from idea to execution? Financial
wellness expert (guru, swami) Mark Singer
sheds light.
43 401(k) Client Connection
Seven seconds-that's how long
you have to impress or fail with a first-time
website visitor. Why not dazzle them upfront?
401(k) Marketing's Rebecca Hourihan
explains.
44 401(k) The Close
How do elite advisors organize their day?
What characteristics do they possess that
help them create success? Rekon Intelligence
CEO Ross Marino tells us how to adopt
the habits of top performing 401k advisors.
http://www.401kSpecialist.com
401(k) Specialist Issue 1 - 2018

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