401(k) CLIENT CONNECTION 10 Ideas to Supercharge Your Retirement Plan Marketing By Rebecca Hourihan, AIF, PPC IF YOUR BUSINESS is looking to increase its prospecting efforts, gain new clients, receive more inbound referrals and/or keep more existing business, then this article is for you. Here are 10 ideas designed to help you enhance your digital presence, earn more business and strengthen important relationships. Are you ready? 1 Clean up your contact list. Your contact list is one of your most important business-building assets. These people represent your pipeline; they are your potential buyers and referral sources, so treat this list with respect. First, download and review the information. Look for any typos, misspellings or other inaccuracies. Here are a few common things to look out for: case errors (john) or misspellings (Jon) or otherhttp://www.401kSpecialist.com