401(k) Specialist Issue 3 - 2019 - 3

CONTENT
12
36
Columns
17 401(k) Client Connection
401(k) Marketing CMO Rebecca Hourihan
offers up 10 marketing strategies to
win new clients. Some are (or should be)
obvious; others, not so much. They'll help
you increase your local authority to build
your business.
VOLUME 5 - ISSUE 3 2019
Features
12 401(K) BEST PRACTICES: Nobel Know-How With Richard Thaler
You'd think a Nobel Prize win would temper Richard Thaler's penchant for big ideas. You'd be
wrong. His latest is a Social Security 'buy-in' using 401(k) savings. How would it affect advisors,
sponsors and-most importantly-participants? Thaler explains.
18 401(K) FIDUCIARY: The Problem With Missing Participants
With the Department of Labor by all accounts stepping up a national audit campaign
targeting 401(k) plans with missing participants, plan sponsors today need to be both
proactive and creative in their attempts to locate missing or non-responsive participants or
beneficiaries. Here's how.
21 401(K) TOP ADVISORS BY PARTICIPANT OUTCOMES: Handle With Care
One thing about which we're continually amazed (and inspired) is the care and creativity
displayed by the nominees for our '2019 Top Advisor by Participant Outcomes' recognition
program. They are truly making an impact on the clients and communities with
whom they work.
27 401(K) FINANCIAL WELLNESS: Credit Where Credit's Due-Cashback
Rewards in 401(k)s?
What if participants' (often poor) spending habits could be used to their retirement savings
advantage? It'd be a financial wellness and behavioral finance bonanza. 401(k) fintech firm
EvoShare claims to have figured it out. Advisors, sponsors and participants are benefitting-
big time. Here's how.
32 401(K) FINTECH: Murphy's Law
Empower Retirement's Ed Murphy sounds off on the legislative environment, strategic
partnerships, economies of scale, and what it means to be the " best. "
36 401(K) INVESTMENTS: Eyes on the Price
TDF providers are turning to index funds and CITs to slake investors' and plan sponsors'
thirst for low-cost target-date funds, but is that what's best for investors?
40 401(k) Plan Design
You have 401(k) plan design silver bullets
that can change lives. Are you using them?
Jerry Patterson, senior vice president of
retirement and income solutions with Principal
Financial Group, clues us in on why
they're critically important.
42 401(k) The Close
Is it time to retire retirement? Dr. Martha
Brown Menard, senior researcher and
self-proclaimed data diva at financial wellness
tech provider Questis, presents some
eyeopening stats.
Departments
4 Editor's letter
5 401(k) News You Can Use
8 401(k) Fiduciary File
10 5 Questions for ... Stephen Moore
Vol. 5, No. 3 ©2019 by 401K Properties, LLC (ISSN:
2379-6405). All rights reserved. 401(k) Specialist is
published quarterly for a total of 4 issues per year, by
401K Properties, LLC, 6334 S. Racine Cir., Suite 200,
Centennial, CO 80111. POSTMASTER: Send address
changes to 401K Properties, LLC, 6334 S. Racine Cir.,
Suite 200, Centennial, CO 80111. Reproduction or
reuse of any part of the work is strictly forbidden
without written permission of the publisher.
ISSUE 3 2019 | 401kSpecialist.com
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401(k) Specialist Issue 3 - 2019

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