401(k) CLIENT ACQUISITION Why Small Business 401(k)s MATTER NOW By Lynn Brackpool Giles T 32 ISSUE 4 2017 | 401kSpecialist.com The small business marketplace continues to grow and currently, 40 million employees work for companies that have a headcount of under 50, according to U.S. Census Bureau data. However, barely a third of those offer access to a retirement plan. Most advisors would view these numbers as an underserved market that is primed for targeting. Not so fast. Small businesses can offer unique barriers to 401(k) plan adoption and a downright resistance to anything that might cause their often-stretched resources additional stress. But experts say that there is plenty of opportunity for those advisors who do it right.http://www.401kSpecialist.com