Performance Matters - Digital Experiences - 23

PERFORMANCE MATTERS / PG 23
3 Measure for success
Remember: defined event objectives are the framework for
truly measuring success. You must have a clear grasp of the
purpose of your event and set specific criteria to measure
against those objectives.
Consider including the following standard event measurements
in your evaluation set:
Total number of registrations and check-ins. Total number of
registrations is one of the most visible measures of event
success, but it's also important to compare that against the
total number of check-ins. If there's a significant gap between
the two, investigate why people register but don't attend.
Engagement levels. Measure participation in Q&A, polls,
and survey responses to assess attendees' engagement
and interest in the content.
Speaker and activity ratings. You can measure attendee
satisfaction by assessing speaking and event activity survey
ratings. The higher the rating, the more relevant in addressing
attendee needs and interests.
Net Promoter Score (NPS). Always include a question in
your post-event survey to assess the likelihood of audience
recommendations to their friends or colleagues.
Website traffic and online content engagement. Whether
it's downloading your slides, accessing additional content,
or reviewing on-demand content, assessing traffic and
content engagement is another good measurement of an
event's success.
On their own, each data point can show you only so much
about the successfulness of your event. When you leverage
a set of event measurements tied to your event objectives,
a fuller picture emerges from the data. From there, you can
measure for success with confidence.
Designing experiences that work for people
When you put people at the center of experience design, you can achieve a truly
connected experience-whether in person, virtual, or hybrid. These tips are informed
by the framework behind Performance Experience Design. By using that framework,
you can design experiences that change behaviors to achieve results.
Click or scan the QR
code to access the
Virtual Meeting
Design Canvas and
put these tips to action
for your next event.
about the author
Beth Cavanaugh is a Senior Solutions Consultant
with decades of marketing and strategic
communications experience. She loves to uncover
the needed insights for defining the objective and
aligning teams to shape the vision. Beth is a
passionate believer in leveraging communication
and collaboration to make a difference.

https://tier1performance.com/tier1_virtual-experience-design-canvas/ https://tier1performance.com/author/b-cavanaugh/

Performance Matters - Digital Experiences

Table of Contents for the Digital Edition of Performance Matters - Digital Experiences