Performance Matters - Learning and Performance - 24

CONNECTING
CREATING
AWARENESS AND EMPATHY
Whether it's live-action video, motion
graphics, or stunning photography, creative
assets can be deployed across a range
of modalities to create greater awareness
and empathy. For example, we partnered
with a healthcare association to design a
three-day certification program built on an
innovative Train-the-Trainer model. The
solution included print-ready simulation
game materials and posters for a variety
of settings, as well as video and photo
elements from their actual environments,
which we used to make the simulations
even more immersive.
Exploring what's possible
with immersive experiences
by Matthew Ciocca
about the author
Matthew Ciocca is a Senior Consultant at TiER1 Performance. As a courseware developer, Matt serves as
Development Lead on numerous projects; he also supports the broader organization as both Co-Lead of the
Learning Community of Practice, and as Co-Chair of the Service Board (GiVE). Matt also is a regular guest lecturer
at Duquesne University. You can find Matt's contributions to several forums including eMind (LinkedIn), the
eLearning Guild, and Lectora / Storyline online forums.
Designed to elevate the profession,
outcomes of the program included
lowered infection rates and a cumulative
satisfaction score of 99% from participants;
the program also was awarded Gold for
" Best Results of a Learning Program " and
" Best Certification Program " (2018 Brandon
Hall Excellence Awards).
PARTICIPANTS WITH KEY STORIES
AND MOMENTS THAT MATTER
Here's another example: We helped a global
pharmaceuticals company to improve sales
engagement. In their business, large portfolios
mean decision points when selling, and if reps
don't feel connected to products, those
products can be minimized in the pitch.
Instead of training on product knowledge, we
connected reps to the people seeking treatment
through environmental augmented reality (AR)
" triggers " to provide just-in-time support. This
both reduced the amount of training information
and optimized the learning experience for
empathy-building.
For live events, QR codes enabled participants
to launch materials as they explored exhibits.
To guide their experience, we developed an AR
web app, four unique audio-driven patient
persona journeys, a post-event chatbot, and
follow-up communications. In addition to the
live event, we developed a reusable experience
for an offline mode to be used for classroom
settings or independent learning.

https://tier1performance.com/author/m-cioccatier1performance-com/

Performance Matters - Learning and Performance

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